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Hey all,
I searched the forums but couldn't find an answer on this one. I am planning on distributing in kegs as well as either bottle or can. My assumption is that the closer I am to home the more I will sell in keg vs. small package but that as I move to further markets I will capture fewer draft handles and sell more in small package (hopefully).
Does anyone have any data or is anyone willing to share their relative sales in either dollars or by volume of draft vs. small package? It would be great to know as well how many markets you are in and how far you distribute from your brewery location.
Thanks in advance.
Scott
I searched the forums but couldn't find an answer on this one. I am planning on distributing in kegs as well as either bottle or can. My assumption is that the closer I am to home the more I will sell in keg vs. small package but that as I move to further markets I will capture fewer draft handles and sell more in small package (hopefully).
Does anyone have any data or is anyone willing to share their relative sales in either dollars or by volume of draft vs. small package? It would be great to know as well how many markets you are in and how far you distribute from your brewery location.
Thanks in advance.
Scott