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anyone using VIP Vermont Information Processing

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  • anyone using VIP Vermont Information Processing

    they say 130 microbreweries use them. does it work? are there any competing services. any thoughts on their CRM? thanks

  • #2
    We use it. It's a little pricey but so far I am happy with it. We can pull daily inventories at our distributors, get sales breakdowns any which way you want to run it, and get down to the individual account sales data. It really helps you plan market visits to hit the right accounts, not just the ones that your distributor's sales rep wants to visit with you. And the iPhone app lets you find all the accounts pouring your beer within driving distance, and to dial in on any account. Pretty cool.
    Linus Hall
    Yazoo Brewing
    Nashville, TN
    www.yazoobrew.com

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    • #3
      We use it as well. Everything that lhall said is very true. It is really a great tool to use for focusing your sales efforts. It's also a great way to see how accounts or distributors are growing, see their inventory, forecasts, etc. It's a little pricey up front, but worth it in the end. I'm not familiar with any other options.
      -Anthony
      Drake's Brewing
      San Leandro, CA
      www.drinkdrakes.com

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