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Estimating retail sales

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  • Estimating retail sales

    A question for those breweries that sell cans/bottles through retail stores. How did you go about estimating the amount sold at each retailer when you were in the planning stages? I am thinking about calling some liquor stores and asking about the amount of beer they sell of some of the local breweries but wasn't sure if that is kosher. Any suggestions?

  • #2
    Jeez, that totally depends on context. Size of town/city? Demographics? There's not a one-size-fits-all answer, which should give you pause in asking the question in the first place...
    Kevin Shertz
    Chester River Brewing Company
    Chestertown, MD

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    • #3
      I understand that I will not be given an answer on the amount of beer I will sell. I was asking for tips on how others estimated sales through retail outlets.

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      • #4
        I would recommend to go there in person.

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