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Area Sales Manager – Denver
Dude’s Brews® - Beer Evangelist
Contact: Thomas Hembree 303-662-8074 x102
Summary
The Area Sales Manager (ASM) is responsible for developing, driving and directing every aspect of sales and marketing of Dude’s Brews® Craft Beer Brands. The ASM will meet the volume and distribution goals, with distributor and retail execution and leadership. The ASM will develop and implement programs throughout the Colorado Front Range and additional markets as we grow. The ASM will be the direct point of contact for our distributor network, ensuring focus on Dude’s Brews® sales growth and retail execution.
Overall Responsibilities:
Drives the sales execution and merchandising standards
Builds and Maintains Quality distribution in the marketplace
Develops and maintains strong customer relationships at all levels to maximize Dude’s Brews® opportunities for expanded sales execution throughout Key 100 Accounts
Drives full portfolio distribution across Key Accounts
Drives merchandising and POS execution standards for the Dude’s Brews® portfolio
Drives activity and volume output via price special and features negotiation
Pricing realization
Build and maintain rapport with account personnel
Utilize effective cross-selling skills, cold-calling and relationship management to increase and maintain market share
Describe features and benefits of our brand offering competitive pricing structures that demonstrate savings and potential profit to the customer
Supports the Distributor Sales Team in presenting and selling in the Dude’s Brews Brands in
On and Off Premise
Off-Premise Focus
Provides the drive towards volume, distribution and visibility ensuring sustainable profitable growth.
Shelf placement and management
Display execution
Drives merchandising and POS execution standards for the Dude’s Brews® portfolio
Supports chain execution and secondary chain call points where applicable, while closely working with distributor personnel in training and execution of the Dude’s Brews® sales and merchandising standards.
Retail Price Management
Staff Education
Ensure Retail & Merchandising Standards
Local & Special Event Activation (Retail)
Educational and enthusiastic hand-sales at key accounts
On-Premise Focus
Provide sales and marketing of the Dude’s Brews® brand to the Area’s bar, restaurant, hotel and casino accounts.
Provides the drive towards volume, distribution and visibility ensuring sustainable profitable growth.
Set up and manage in-store promotions, in conjunction with Owners and Bar Managers, using promotional table tents, posters, banners, pint glasses, etc.
Train, develop, and educate wait staff on the Dude’s Brews® brand
Consumer Engagement Support
Leads Local Program Implementation across Key 100 Accounts
Drives consumer sampling activities within Key 100 accounts across Dude’s Brews® portfolio as relevant to the Market (on & off-premise)
Leads meaningful and impactful consumer interaction that drives local market buzz
Oversees all retail activation around community consumer building activities to support the Dude’s Brews® brand platforms
Collaborates with the Brewpubs, Brewers, Managers and Hopheads on local sponsorship and special event execution
Supports and amplifies local programming via social media activation in support of key brand activities in the on and off premise
Administrative and Recapping Support
Leads weekly activity and program recaps
Accountable for the Key Account Monthly Sales Reporting
Maintain a home based office while managing territory
Report directly to the President
Qualifications
A minimum of 2 years Sales, Events, or Sponsorship experience (required)
Someone who can juggle multiple projects under tight constraints and still meet all deadlines
You must not be satisfied with just meeting expectations but must strive to exceed customer expectations (Know what they want and deliver before they ask)
Be a Team Player who enjoys collaborating with others
Must be innovative and have a creative way of thinking
Strong Local connections to market in Colorado is a must
Ability to travel as required
Excellent written and verbal communication skills are required to ensure clear and concise communication with management, co-workers and vendors/distributors.
Computer proficiency in Microsoft Office (Excel, Word, and Power Point).
Bachelor’s degree preferred
Wisdom of Job
Strength of Superman
Compassion of Jesus
Liver of W.C. Fields
Dude’s Brews® - Beer Evangelist
Contact: Thomas Hembree 303-662-8074 x102
Summary
The Area Sales Manager (ASM) is responsible for developing, driving and directing every aspect of sales and marketing of Dude’s Brews® Craft Beer Brands. The ASM will meet the volume and distribution goals, with distributor and retail execution and leadership. The ASM will develop and implement programs throughout the Colorado Front Range and additional markets as we grow. The ASM will be the direct point of contact for our distributor network, ensuring focus on Dude’s Brews® sales growth and retail execution.
Overall Responsibilities:
Drives the sales execution and merchandising standards
Builds and Maintains Quality distribution in the marketplace
Develops and maintains strong customer relationships at all levels to maximize Dude’s Brews® opportunities for expanded sales execution throughout Key 100 Accounts
Drives full portfolio distribution across Key Accounts
Drives merchandising and POS execution standards for the Dude’s Brews® portfolio
Drives activity and volume output via price special and features negotiation
Pricing realization
Build and maintain rapport with account personnel
Utilize effective cross-selling skills, cold-calling and relationship management to increase and maintain market share
Describe features and benefits of our brand offering competitive pricing structures that demonstrate savings and potential profit to the customer
Supports the Distributor Sales Team in presenting and selling in the Dude’s Brews Brands in
On and Off Premise
Off-Premise Focus
Provides the drive towards volume, distribution and visibility ensuring sustainable profitable growth.
Shelf placement and management
Display execution
Drives merchandising and POS execution standards for the Dude’s Brews® portfolio
Supports chain execution and secondary chain call points where applicable, while closely working with distributor personnel in training and execution of the Dude’s Brews® sales and merchandising standards.
Retail Price Management
Staff Education
Ensure Retail & Merchandising Standards
Local & Special Event Activation (Retail)
Educational and enthusiastic hand-sales at key accounts
On-Premise Focus
Provide sales and marketing of the Dude’s Brews® brand to the Area’s bar, restaurant, hotel and casino accounts.
Provides the drive towards volume, distribution and visibility ensuring sustainable profitable growth.
Set up and manage in-store promotions, in conjunction with Owners and Bar Managers, using promotional table tents, posters, banners, pint glasses, etc.
Train, develop, and educate wait staff on the Dude’s Brews® brand
Consumer Engagement Support
Leads Local Program Implementation across Key 100 Accounts
Drives consumer sampling activities within Key 100 accounts across Dude’s Brews® portfolio as relevant to the Market (on & off-premise)
Leads meaningful and impactful consumer interaction that drives local market buzz
Oversees all retail activation around community consumer building activities to support the Dude’s Brews® brand platforms
Collaborates with the Brewpubs, Brewers, Managers and Hopheads on local sponsorship and special event execution
Supports and amplifies local programming via social media activation in support of key brand activities in the on and off premise
Administrative and Recapping Support
Leads weekly activity and program recaps
Accountable for the Key Account Monthly Sales Reporting
Maintain a home based office while managing territory
Report directly to the President
Qualifications
A minimum of 2 years Sales, Events, or Sponsorship experience (required)
Someone who can juggle multiple projects under tight constraints and still meet all deadlines
You must not be satisfied with just meeting expectations but must strive to exceed customer expectations (Know what they want and deliver before they ask)
Be a Team Player who enjoys collaborating with others
Must be innovative and have a creative way of thinking
Strong Local connections to market in Colorado is a must
Ability to travel as required
Excellent written and verbal communication skills are required to ensure clear and concise communication with management, co-workers and vendors/distributors.
Computer proficiency in Microsoft Office (Excel, Word, and Power Point).
Bachelor’s degree preferred
Wisdom of Job
Strength of Superman
Compassion of Jesus
Liver of W.C. Fields