Wow have things been crazy! We are moving into month three of our opening. I figured I would share my experience thus far for others to digest and ask for some advice from those who have been through it. First, we are the only brewpub in a town of 100,000. We have received very high accolades for our beer quality, food quality, and service. We did start up on the 1st of January which was a double edged sword. We did about 30% more in revenue than we had expected in the first month (awesome right?!), February slowed down to what our projections were (about 30% less of January). We had expected to slow down but not that much. We are starting off March even slower (it looks like) and all in all it is freaking me out a bit. I have tried to do a lot of marketing locally to get more business. We are literally the talk o' the town but still can't seem to stay busy enough. I may just be jumping the gun, but each week since February 1st has been slower and slower. Our yelp reviews are awesome (and lots of them), our tripadvisor is really good, our google and facebook reviews are amazing as well but can't seem to get things to pick up....Am I expecting too much? Do we need to just hang in there until we are really established? We get a bunch of people who don't even drink beer coming in because our food and service is so good.
By the way, we are currently only selling within the pub and not distributing. Do you think distributing would increase pub sales; I would naturally think not but I haven't been correct yet!
By the way, we are currently only selling within the pub and not distributing. Do you think distributing would increase pub sales; I would naturally think not but I haven't been correct yet!
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