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Measure the effectiveness of events and festivals

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  • Measure the effectiveness of events and festivals

    I was curious to see how you measure the effectiveness say of a local/regional beer festival? Do you provide coupons to redeem swag, etc at the brewery so you can measure that effectiveness by quantity of coupons returned? We want to be able to tell where we are properly investing our resources so any ideas would be great!
    Thanks!
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