I'm going to throw this one out there like a big, fat bone.
Let's consider the fact that we are all constantly trying to sell more, and that we all try very different tactics and tools to do this. Some things work well, other things are a waste of time and money. What I'm looking for is an idea or concept that is SALES oriented; things that your customers embraced and increased sales. Here a few examples to get the brain-juice flowing:
o Introduced a certain beer type
o Decreased the product portfolio
o On-Pack Promotion
o On- or Off-trade promotion
o hired a professional ____?______
o sponsorship of a certain event or group
I'm interested in ideas from both micros and brew-pubs. Looking forward to your answers....
Prosit!
Let's consider the fact that we are all constantly trying to sell more, and that we all try very different tactics and tools to do this. Some things work well, other things are a waste of time and money. What I'm looking for is an idea or concept that is SALES oriented; things that your customers embraced and increased sales. Here a few examples to get the brain-juice flowing:
o Introduced a certain beer type
o Decreased the product portfolio
o On-Pack Promotion
o On- or Off-trade promotion
o hired a professional ____?______
o sponsorship of a certain event or group
I'm interested in ideas from both micros and brew-pubs. Looking forward to your answers....
Prosit!
Comment