I am starting up a production craft brewery and I was trying to get an idea of the success others have had in terms of intial marketing and promotions. What worked well for you all in this stage of your business? What didn't work so well? What did you find that really helped to draw awareness to what you were doing? What are some non-traditional and inexpensive ways to reach your comsumers and create excitement? I have a business degree and have studied quite a bit of marketing and related topics, but it is always nice to learn from someone who has "been there and done that"! I would appreciate any input here.
Thanks-
Eric
Thanks-
Eric
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