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stcroixbrewing
09-25-2007, 12:29 PM
The Brewers Association (beertown.org) said that in 2006 craft beer market share, in terms of dollars, was 4.99%. Has anyone taken a crack at estimating what their market share is in their local market, however you define "local" (city, county, etc.). I'm guessing that if dollar share is at 4.99% on average, a craft brewery's share on its home turf should be at least that, if not a bit more.

Butcher Scott
09-25-2007, 01:22 PM
I found an A-B website once that allowed me to see the share in my market... but I've since lost the link... I'll see if I can track down.

AlexisScarlett
09-25-2007, 01:31 PM
This one?
http://www.progressivegrocer.com/progressivegrocer/profitguides/beer/v2/market_overview/market.jsp

Butcher Scott
09-25-2007, 03:26 PM
Thats the one! They've changed the way the lump together markets since the last time I looked at it, so the data isn't quite as useful, but still handy.

Butcher Scott
09-25-2007, 03:29 PM
Also, their categories don't necessarily jive with what most of us would probably call craft... so some interpretation is needed.