Local Market Share

[stcroixbrewing]

The Brewers Association (beertown.org) said that in 2006 craft beer market share, in terms of dollars, was 4.99%. Has anyone taken a crack at estimating what their market share is in their local market, however you define "local" (city, county, etc.). I'm guessing that if dollar share is at 4.99% on average, a craft brewery's share on its home turf should be at least that, if not a bit more.

[Butcher Scott]

I found an A-B website once that allowed me to see the share in my market... but I've since lost the link... I'll see if I can track down.

[AlexisScarlett]

This one?

http://www.progressivegrocer.com/progressivegrocer/profitguides/beer/v2/market_overview/market.jsp

[Butcher Scott]

Thats the one! They've changed the way the lump together markets since the last time I looked at it, so the data isn't quite as useful, but still handy.

[Butcher Scott]

Also, their categories don't necessarily jive with what most of us would probably call craft... so some interpretation is needed.