I've spent my 13-year professional career in Marketing, Product Management, and small team management in Colorado and China.
Most recently I joined Great Leap Brewing (Beijing's first and largest craft brewery) as Marketing Director where I developed strategies for branding, in-house customer experience and marketing over three retail locations. I also coordinated our attendance at beer festivals, was the lead organizer for the first Beijing Invitational Craft Beer Festival, and developed and executed our mug club. I'm a Certified Cicerone Beer Server and currently working towards a Cicerone certification.
Craft beer is my passion, and my career goal is to bring my extensive professional experience into a top-tier craft brewery in Brand Management, Marketing, Sales, Operations, and general management.
Cheers,
~Kevin
kevin.j.reitz(at)gmail.com