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Marketing Director - Jackalope Brewing Company, Nashville, TN

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  • Marketing Director - Jackalope Brewing Company, Nashville, TN


    Issued by Jackalope Brewing Company

    Position: Marketing Director
    Reports to: Chief Executive Officer & Chief Operating Officer

    Job Summary:
    Jackalope Brewing Company is hiring Marketing Director for its brewery in Nashville, Tennessee. The Marketing Director will be responsible for developing, implementing and executing strategic marketing plans for the organization in order to attract potential customers, retain existing ones, and ultimately increase sales for Jackalope Brewing Company. The Marketing Director plays an essential role as a strong voice of Jackalope’s brand and team. Beyond the specific roles and responsibilities, a strong candidate for this role must be familiar with Jackalope’s brand and values, as well as demonstrate a desire to deeply engage with our team, customer base and the industry to most effectively represent us in the community.

    Principal Duties & Responsibilities:
    • Design and implement data-driven marketing strategies for the brewery including but not limited to the following topics: distribution, taproom, new releases, events, merchandise, Jackalope’s story & people, community involvement, etc.
    • Design and implement social media marketing content and campaigns aligned with company priorities
    • New product development
    • Create, order, market and keep inventory of Jackalope merchandise
    • Oversee Jackalope’s community outreach and charitable donations
    • Work with the sales team as well as distributor partners to support Jackalope sales in the market
    • Work with web designer to continuously keep the website up to date, as well as to improve the website’s capabilities and ease of use
    • Conduct statistical and data analytics to evaluate the effectiveness of marketing’s impact on sales
    • Develop and maintain a strong familiarity with ongoing and developing market trends in media, technology and consumer behavior
    • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints to assess current projections
    • Lead key team members to develop and oversee implementation of marketing campaigns and materials
    • Own ultimate responsibility for successfully meeting or exceeding goals
    • Cultivate and deepen value-added relationships with customers and business partners

    Knowledge, Skills and Abilities: Technical/Professional Knowledge:
    • Accepts responsibility for projects and meeting deadlines, assists in establishing project schedules and setting priorities. Able to effectively handle pressure situations.
    • Uses established processes, equipment and/or programs to complete job tasks, recommends process improvements/solutions, and audits, controls, maintains or modifies processes and procedures in one’s discipline.
    • Effective written and verbal communication, presentation, and leadership skills
    • Strong organizational skills
    • Ability to create and curate strong social media content
    • Must be creative, decisive, and analytical
    • Ability to prioritize high-value tasks
    • Ability to focus and perform well under pressure
    • Solid computer skills and awareness of web-based marketing and social media
    • Helps to ensure company compliance with federal and state laws and statutes, as well as company policies and plan administration.
    • Level of professional expertise elicits respect and confidence from work group.
    • Ability to work unpredictable hours, including some evenings and weekends

    Personal Characteristics:
    The Marketing Director should demonstrate competence in some or all of the following:
    • Behave Ethically: Understand ethical behavior and business practices and ensure own behavior and the behavior of others are consistent with these standards and align with the values of the organization.
    • Build Relationships: Establish and maintain positive working relationships with others both internally and externally to achieve the goals of the organization.
    • Communicate Effectively: Speak, listen and write in a clear, thorough and timely manner using appropriate and effective communication tools and techniques.
    • Focus on Client Needs: Anticipate, understand, and respond to the needs of internal and external clients to meet or exceed their expectations within the organizational parameters.
    • Foster Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness.
    • Decision Making/Analysis: Assess situations to determine the importance, urgency and risks, and make clear decisions which are timely and in the best interests of the organization. Independent problem solver.
    • Organization: Set priorities, develop a work schedule, monitor progress towards goals, and track details/data/information/activities.
    • Plan: Help determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results.
    • Solve Problems: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and make recommendations and/or resolve the problem.

    • Works independently with minimum review at the completion of tasks.
    • Acts quickly and effectively to complete job tasks in short timeframes.
    • Participates in team meetings or work sessions, work solutions, and process innovations.
    • Participates in establishing work group goals and developing strategy for achieving goals and accepts responsibility for achievement of work group goals.
    • Suggests improvements to meet goals and improve inefficiencies in work procedures within one’s job tasks or work group.
    • Demonstrates independent responsibility and accountability, as well as a demonstrated ability to make or contribute to effective business-based decisions.
    • Effectively engages a network of employees and/or others to complete job tasks with limited resources or when job tasks require a high volume or resources.

    High School Diploma
    Bachelor’s Degree in Marketing, Business Administration, Communications or related field preferred
    5+ years in marketing and promotion
    Experience working in Wordpress, Adobe Illustrator/Photoshop, and Microsoft Office
    Experience in the beer/hospitality industry preferred

    The preceding job description has been designed to describe the general nature and level of work being performed by people assigned to this job. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization.

    Equal Opportunity Statement:
    Jackalope Brewing Company, LLC is an equal opportunity employer. We do not discriminate on the ground of race, color, religion, sex, age, disability or national origin in the hiring, retention, or promotion of employees; nor in determining their rank, or the compensation or fringe benefits paid them.

    Salary &. Benefits: The Marketing Director is a salaried position and includes health insurance benefits and paid time off. Salary is commensurate with experience.

    To Apply: please send cover letter and resume to, with the subject "Marketing Director Application"