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Marketing Manager at Wiley Roots Brewing Company

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  • Marketing Manager at Wiley Roots Brewing Company

    Wiley Roots Brewing Company is a multi award winning craft brewery in Greeley, Colorado. Wiley Roots creates innovative and unique offerings that blend technicality and artistry with a wide range of stylistic offerings including but not limited to: smoothie style fruited sours, fruited sours, IPAs, adjunct stouts, lagers, mixed culture saisons, and barrel aged stouts.

    Job Responsibilities Include:
    • Develop, implement, and execute strategic marketing plans and data analysis for Wiley Roots in order to attract potential customers, retain existing customers, increase taproom sales, and supplement wholesale sales placement and sell thru
    • Create and develop all marketing materials for events, promotions, and merchandise
    • Manage website layout and design. Perform website updates and manage digital content. Manage online store for beer and merchandise
    • Develop and manage taproom events
    • Manage and evaluate donation requests and non profit events
    • Develop and manage Social Media content and strategy for Wiley Roots(Facebook, Instagram, Tik Tok); respond to customer feedback/reviews; manage social media content for Midnight Brew Cat
    • Work with visual arts team to develop visual arts concepts and deliverables
    • Manage Untappd application including beer creation, responding to customer feedback/reviews/consumer engagement, tap room menu, promotions, etc.
    • Serve as a Wiley Roots Ambassador. As a representative of Wiley Roots, it is expected to carry yourself in a professional manner at all times
    • Develop and maintain a strong familiarity with ongoing and developing market trends in media, technology and consumer behavior
    • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions with budgetary constraints to assess current projections
    • Perform ad development and content for digital advertising campaigns and strategies. Ensure that advertising strategies that are congruent with marketing strategies
    • Cultivate and deepen value-added relationships with customers and business partners
    • Be a good steward of the Wiley Roots brand and resources (advertisements, ad campaigns, marketing budget)
    • Produce content for for newsletter, press release(s), and online voice
    • Create and maintain an annual marketing budget
    • Create digital content for beer releases and merchandise

    Minimum Qualifications:
    • Bachelor’s Degree and 3 years of marketing experience
    • Experience utilizing and creating professional content on Facebook, Instagram, Adobe Creative Suite (Lightroom, Illustrator, Photoshop), Mailchimp, Tik Tok, Untappd, Google Sheets, and Microsoft Suite (Word and Excel)
    • Professional product photography experience

    Preferred Qualifications:
    • Events management experience

    Conditions of Employment:
    • Certified Beer Server: Cicerone. Must obtain within one month of hire
    • TIPS Certified: Must obtain within one week of hire
    • Must possess and maintain a Driver’s License

    Knowledge, Skills and Abilities:
    • Ability to work in a fast paced, constantly changing growth work environment
    • Self-motivated with the ability to work independently and in teams
    • Ability to reach out with hands and arms, stoop, crouch, bend, twist, kneel, and stand for long periods of time
    • Ability to create and curate strong social media content
    • Ensure social media posts and events have accurate details and information
    • Build Relationships: Establish and maintain positive working relationships with others both internally and externally to achieve the goals of Wiley Roots
    • Foster Teamwork: Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness
    • Plan: Determine strategies to move Wiley Roots forward, set goals, create and implement action plans, and evaluate progress and results
    • Solve Problems: Assess problem situations to identify causes, gather and process relevant information, generate possible solutions, and recommend/resolve the problem
    • Organizational skills. Ability to prioritize high value tasks. Must be creative, decisive and analytical. Strong attention to detail. Ability to focus and perform well under pressure
    • Must possess a willingness to learn, take direction, and work collaboratively with others
    • Strong oral and written communication skills
    • Must be willing and able to work days, nights, weekends, and/or holidays
    • Ability to responsibly work around alcoholic beverages.
    • Must have strong customer service and hospitality skills
    • Ability to think critically about events with multiple resource requirements and constraints
    • Be able to lead by example and delegate tasks
    Wages and Benefits:
    • Competitive salary
    • Paid time off
    • Relocation expenses
    • 60% health care coverage, vision, and dental
    • Device stipend
    This is a full time salaried position (40+ hours per week). Please send your resume, cover letter, and a relevant portfolio to