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49th State Brand Ambassador

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  • 49th State Brand Ambassador

    49th State Brand Ambassador – Sales Representative

    Founded in 2010 in the shadow of America’s tallest peak, 49th State Brewing is the brainchild of a chef/restaurateur/brewer and an Alaskan adventurer. 49th State Brewing’s Denali Park location provides a beer-centric base camp for those experiencing the wondrous wilderness of Denali National Park, while our Downtown Anchorage pub location serves up world-class brews with amazing views in the heart of the city. Our state of the art Production Facility sits just blocks away from our Anchorage Pub in a growing urban setting. Both pub locations feature menus that highlight locally, sustainably sourced Alaskan ingredients and boast taplists featuring award-winning beers in a wide variety of styles.

    Job Description:
    The Sales Representative is an account-level sales person focused on growing 49th State Brewing business across Alaska. This position requires flexible hours, daily travel (some overnight), and frequent weekend events.

    Job Qualifications:
    High-energy, detail-oriented person needed for fast-paced, but rewarding position. Must have pleasant personality, be self-motivated, goal-oriented, and the ability to communicate well with people. Beer industry knowledge and 1-2 years beverage industry sales experience is required. The ideal candidate would live in the greater Anchorage area and have good, working knowledge of the corresponding beer scene(s).

    Daily Duties and Responsibilities include, but not limited to:
    • Visit and maintain contact with retailers, restaurants, bars by making a minimum of 12 sales calls per day.
    • Be thoroughly acquainted with every key decision-maker or decision influencer in accounts.
    • Perform 8 samplings/promos/staff trainings/beer festivals/all related events, monthly.
    • Build displays in accounts with proper brewery signage and pricing.
    • Search for new draft placements while merchandising accounts.
    • Communicate daily w/ RSM or ASM regarding orders, trends, seasonal considerations, and all other sales-related issues.
    • Record and share weekly market activity recap reports with wholesaler.
    • Build & maintain relationships by communicating regularly with territory wholesaler sales managers & conducting regular wholesaler representatives work-withs.
    • Fulfill needs of wholesalers as required (i.e., POS, tap handles, sell sheets, etc.)
    • Monitor wholesaler’s inventory and depletions.
    • Analyze sales data/ performance on a monthly basis. Be ready to report at monthly sales meeting.
    • Complete company administration requirements on time and regularly, including expense reports, weekly/month recaps, monthly calendar, budget management, and daily e-mail responses.
    • Conduct quarterly sales meetings/ presentations with our wholesaler’s sales staff.
    • Must have the ability to clear a motor vehicle check, including NO DUI, possess a valid driver’s license, and responsibility operate a company delivery van to deliver products.
    Wholesaler/ Market Knowledge:
    • Knowledge of key people at wholesaler(s) such as owner, President/ GM, sales manager, supervisors, all salespeople, merchandising manager, events coordinator, operations manager, draft manager and receptionist.
    • Develop an understanding for how the following gets done: POS orders, pulling and invoicing of samples, scheduling ride-withs, scheduling merchandiser account visits for specialty POS and beer displays, basic policies for handling wholesaler bill backs, receiving monthly sales reports, scheduling time at monthly/quarterly sales meetings and wholesaler compensation.
    • Knowledge of pricing of all 49th State Brewing pack types plus general pricing of top 10 craft and import beer competitors in the market.
    • Develop market profile and target lists.
    Knowledge Needed:
    • Strong knowledge of 49th State Brewing, its history, and its products.
    • 1-2 years of demonstrated success in beverage-related sales.
    • General knowledge of the brewing process and how all 49th State Brewing beverages are produced.
    • Communication styles – well-developed understanding of the four communication styles, proven ability to consistently recognize and adapt to all four styles, and the ability to master all five components of the selling skills process (opening, proposal, probing, objection handling and closing).
    • Basic computer skills, and experience with Microsoft Office Suite.
    • Previous beverage industry experience required.