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Sales Representative, 12 West Brewing, Mesa, Az
Please send applications to sales@12westbrewing.com
Sales Representative
Job Summary:
The Brewery Sales Representative is an energetic and team-oriented member of the 12 West Brewing team with passion for craft beer and the ability to build strong relationships. Sales Representatives are responsible for managing 12 West wholesale market presence, brand awareness, product representation and sales at on and off-premise retail accounts and at festivals and events.
Essential Job Duties and Responsibilities: (Additional duties may be assigned)
Wholesale Market Management
• Increase overall sales & consumption, brand presence & awareness in assigned territory.
• Promote 12 West Brewing portfolio, promote new products, and enhance potential sales of
existing products.
• Plan and execute on and off premise promotions as required.
• Represent 12 West Brewing at various community events, festivals, markets etc.
• Maintain ongoing positive interaction with accounts for marketing, education, and events.
• Achieve planned sales and distribution goals.
• Support and promote 12 West Brewing's mission and company culture.
• Operate effectively within corporate and budgetary guidelines.
Business Partner Management
• Maintain strong positive relations with key accounts and distributor partners regarding
products and events.
• Develop new business and grow existing accounts within established sales territory and
develop a plan to improve or establish business with such accounts.
• Ensure all state and federal laws pertaining to the sale, merchandising and promotion of
malt beverages are maintained.
• Track and monitor success of our products in all identified accounts within assigned territory.
• Develop, manage, and execute marketing and brand awareness programs to support
placements, including promotions, food pairings, tastings, merchandising, POS, and special
events.
Company and Product Branding
• Work with Brand Manager to enforce and promote 12 West Brewing marketing goals at
events and with business partners and accounts.
• Ensure POS material placement /proper merchandising of on- and off-premise accounts.
• Educate accounts regarding products and pricing.
• Organize and execute wait-staff/bartender educations, tastings, dinners & promotional
events to promote new products or enhance potential sales of existing products.
• Ensure product quality through account calls.
• Follow up at accounts to ensure our beers are properly labeled, represented, stored and
served to our standards.
Administrative Duties
• Communicate on daily basis w/ production staff regarding orders, trends, seasonal
considerations and any sales related issues including weekly market visit recaps.
• Complete and submit period work & travel logs, including reimbursable receipts per 12 West
Brewing format and accountable plan, to supervisor.
• Handle customer inquiries regarding product info and other questions.
• Compile monthly wholesaler updates.
• Submit monthly reports to Sales Manager on performance in each of our territories and at
key accounts.
Supervisory Responsibilities:
This position does not have any supervisory responsibilities.
Education and Experience:
• Basic knowledge of the craft beer industry
• At least two years of sales or customer service experience in the alcoholic beverage industry
and experience with distributor practices preferred
• Track record of excellence in sales
• Basic knowledge of beer offerings (flavors, ingredients, etc.) in order to answer questions
from customers, as well as conduct tastings.
Special Requirements:
• Must have ability and willingness to maintain flexible work schedules, as weekend and
extended workdays may be necessary.
• Extensive Travel required
• Must have valid Driver's License, current insurance coverage and clean driving record.
• Cicerone, or other Beer certification strongly preferred
Knowledge, Skills, and Abilities:
• Excellent interpersonal and communication skills to interact with customers, vendors, and
coworkers in a professional manner.
• Self-motivated: Ability to stay motivated without supervision from superiors and a willingness
to constantly work on self-improvement
• Excellent Time Management Skills – able to be proactive and take initiative
• Excellent organization and coordination skills. Able to manage priorities and routine functions
effectively and efficiently
• Social perceptiveness – Being aware of others’ reactions and understanding why they react
as they do.
• Negotiation – Bringing others together and trying to reconcile differences
• Decision making skills -collect, assess and interpret relevant information and make sound
judgment
• Some analytical ability to gather and summarize data, find solutions to various administrative
problems
• Ability to gather data, compile information, and prepare reports.
• Ability to work independently and demonstrate initiative in meeting sales and revenue goals.
Equipment, Machines and Software Used:
This position requires the regular use of a computer, ipad, printer, copier, cell phone, scanner,
calculator, jockey box, kegs.
Computer Software: Microsoft Office to include Word, PowerPoint, Outlook, Excel.
Physical and Mental Requirements:
• Ability to stand for extended periods of time, walk, talk, listen, communicate, use of hands to
grasp, handle or feel, push, pull, reach, crouch, kneel, crawl or bend, and perform repetitive
motions of the hands and/or wrists.
• Ability to exert up to 150 pounds of force occasionally, and/or up to 10 pounds of force
frequently, and/or a negligible amount of force constantly to move objects.
• Ability to frequently lift and/or move up to 55 pounds, and be able to move kegs which weigh
close to 165 pounds.
• Moderate mental and visual attention required for performing manual work, machine
operations, set-ups, inspections, and adjustments that require frequent decisions to detect
and adjust for variance from proper operation.
Environmental Conditions:
The employee is subject to inside and/or outside environmental conditions. Working tasting
events or festivals will at times require employee to work outside in windy, hot, cold or wet
conditions to some extent. At times employee will need to work in refrigerated areas such as
beer caves and merchandising units. Employee will need to work around crowds and be able to
deal with challenging situations involving people and their behaviors in a responsible, yet
friendly manner.
Disclaimer:
• All requirements are subject to possible modification to reasonably accommodate individuals
with disabilities.
• This job description in no way states or implies that these are the only duties to be performed
by the employee(s) occupying this position. Employees will be required to follow any other
job-related instructions and to perform any other job-related duties requested by their
supervisor.
• The company reserves the right to add to or revise an employee's job duties at any time at
its sole discretion.
• This document does not create an employment contract, implied or otherwise, other than an
“at will” employment relationship.
Sales Representative
Job Summary:
The Brewery Sales Representative is an energetic and team-oriented member of the 12 West Brewing team with passion for craft beer and the ability to build strong relationships. Sales Representatives are responsible for managing 12 West wholesale market presence, brand awareness, product representation and sales at on and off-premise retail accounts and at festivals and events.
Essential Job Duties and Responsibilities: (Additional duties may be assigned)
Wholesale Market Management
• Increase overall sales & consumption, brand presence & awareness in assigned territory.
• Promote 12 West Brewing portfolio, promote new products, and enhance potential sales of
existing products.
• Plan and execute on and off premise promotions as required.
• Represent 12 West Brewing at various community events, festivals, markets etc.
• Maintain ongoing positive interaction with accounts for marketing, education, and events.
• Achieve planned sales and distribution goals.
• Support and promote 12 West Brewing's mission and company culture.
• Operate effectively within corporate and budgetary guidelines.
Business Partner Management
• Maintain strong positive relations with key accounts and distributor partners regarding
products and events.
• Develop new business and grow existing accounts within established sales territory and
develop a plan to improve or establish business with such accounts.
• Ensure all state and federal laws pertaining to the sale, merchandising and promotion of
malt beverages are maintained.
• Track and monitor success of our products in all identified accounts within assigned territory.
• Develop, manage, and execute marketing and brand awareness programs to support
placements, including promotions, food pairings, tastings, merchandising, POS, and special
events.
Company and Product Branding
• Work with Brand Manager to enforce and promote 12 West Brewing marketing goals at
events and with business partners and accounts.
• Ensure POS material placement /proper merchandising of on- and off-premise accounts.
• Educate accounts regarding products and pricing.
• Organize and execute wait-staff/bartender educations, tastings, dinners & promotional
events to promote new products or enhance potential sales of existing products.
• Ensure product quality through account calls.
• Follow up at accounts to ensure our beers are properly labeled, represented, stored and
served to our standards.
Administrative Duties
• Communicate on daily basis w/ production staff regarding orders, trends, seasonal
considerations and any sales related issues including weekly market visit recaps.
• Complete and submit period work & travel logs, including reimbursable receipts per 12 West
Brewing format and accountable plan, to supervisor.
• Handle customer inquiries regarding product info and other questions.
• Compile monthly wholesaler updates.
• Submit monthly reports to Sales Manager on performance in each of our territories and at
key accounts.
Supervisory Responsibilities:
This position does not have any supervisory responsibilities.
Education and Experience:
• Basic knowledge of the craft beer industry
• At least two years of sales or customer service experience in the alcoholic beverage industry
and experience with distributor practices preferred
• Track record of excellence in sales
• Basic knowledge of beer offerings (flavors, ingredients, etc.) in order to answer questions
from customers, as well as conduct tastings.
Special Requirements:
• Must have ability and willingness to maintain flexible work schedules, as weekend and
extended workdays may be necessary.
• Extensive Travel required
• Must have valid Driver's License, current insurance coverage and clean driving record.
• Cicerone, or other Beer certification strongly preferred
Knowledge, Skills, and Abilities:
• Excellent interpersonal and communication skills to interact with customers, vendors, and
coworkers in a professional manner.
• Self-motivated: Ability to stay motivated without supervision from superiors and a willingness
to constantly work on self-improvement
• Excellent Time Management Skills – able to be proactive and take initiative
• Excellent organization and coordination skills. Able to manage priorities and routine functions
effectively and efficiently
• Social perceptiveness – Being aware of others’ reactions and understanding why they react
as they do.
• Negotiation – Bringing others together and trying to reconcile differences
• Decision making skills -collect, assess and interpret relevant information and make sound
judgment
• Some analytical ability to gather and summarize data, find solutions to various administrative
problems
• Ability to gather data, compile information, and prepare reports.
• Ability to work independently and demonstrate initiative in meeting sales and revenue goals.
Equipment, Machines and Software Used:
This position requires the regular use of a computer, ipad, printer, copier, cell phone, scanner,
calculator, jockey box, kegs.
Computer Software: Microsoft Office to include Word, PowerPoint, Outlook, Excel.
Physical and Mental Requirements:
• Ability to stand for extended periods of time, walk, talk, listen, communicate, use of hands to
grasp, handle or feel, push, pull, reach, crouch, kneel, crawl or bend, and perform repetitive
motions of the hands and/or wrists.
• Ability to exert up to 150 pounds of force occasionally, and/or up to 10 pounds of force
frequently, and/or a negligible amount of force constantly to move objects.
• Ability to frequently lift and/or move up to 55 pounds, and be able to move kegs which weigh
close to 165 pounds.
• Moderate mental and visual attention required for performing manual work, machine
operations, set-ups, inspections, and adjustments that require frequent decisions to detect
and adjust for variance from proper operation.
Environmental Conditions:
The employee is subject to inside and/or outside environmental conditions. Working tasting
events or festivals will at times require employee to work outside in windy, hot, cold or wet
conditions to some extent. At times employee will need to work in refrigerated areas such as
beer caves and merchandising units. Employee will need to work around crowds and be able to
deal with challenging situations involving people and their behaviors in a responsible, yet
friendly manner.
Disclaimer:
• All requirements are subject to possible modification to reasonably accommodate individuals
with disabilities.
• This job description in no way states or implies that these are the only duties to be performed
by the employee(s) occupying this position. Employees will be required to follow any other
job-related instructions and to perform any other job-related duties requested by their
supervisor.
• The company reserves the right to add to or revise an employee's job duties at any time at
its sole discretion.
• This document does not create an employment contract, implied or otherwise, other than an
“at will” employment relationship.