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This key person will serve as the primary Brand Sales Representative for Hi-Wire Brewing. The territory encompasses the coastal South Carolina markets of Charleston, Hilton Head, and Myrtle Beach.
Candidate requirements
Candidate must be a self-starter. Candidate must be able to maintain business-like behavior during and after consumption of alcohol. Candidates must have flexible schedule; ability to work some nights and weekends. Candidates must also have a clean driving record, and must be proficient in MS Office software including Excel and Word.
Key Responsibilities
• “On the Street” Sales
o Coordinate and support brewery events (tastings and festivals) that generate brand awareness and consumer sampling, as well as new distribution at target accounts
Goal of setting up at least one event per week
o Work with each distributor on a regular basis, no less than monthly, concentrating on increasing both draft presence and package distribution off and on premise
o Develop key customers in each territory and attain a proprietary relationship with said retailers to gain sales and distribution
o Work with distributor(s) to design, print, and/or put up signage in bars regarding Hi-Wire, particularly with key accounts
o Be key point of contact with accounts and distributor representatives in your territory, responding to any and all inquires and requests
o Participate in “ride withs” with sales reps and team leaders from each distributor in entire territory
o Attend, on average, two out of town promotional events per month
This may include several days in a row for: expansion into new markets, sales pushes, in coordination with festival weekends, et cetera
There may be other weeks where this person will be entirely in Asheville
o Elicit feedback from the market on what could help propel the brand further and report to owners, including: pricing, point-of-sale items, et cetera
• Distributor Relationships
o Develop and maintain strong, positive relationships with distributor sales personnel
o Coordinate wholesaler education for new beer releases and for seasonal beer releases
o Manage incentives for distributor sales reps in each market
• Organizational / Reporting
o Keep a weekly/bi-weekly planner of goals and account calls within each wholesale territory
o Manage training and scheduling of volunteers for festivals/events
o Evaluate effectiveness of pint nights vis-à-vis future “reorder” sales
o Ensure festival team has equipment and merchandise ready prior to events
o Know pricing of all Hi-Wire products, plus general pricing of similar craft and import beer competitors in territory
• Other Duties
o Respond to general business e-mail inquiries and forward pertinent information accordingly
o Work with marketing assistant to update website calendar
o Participate in social media – at the least to provide details of events in which Hi-Wire is participating
• Perform other duties as assigned
Benefits
• Gas will be paid for by Hi-Wire for vehicles use in association with Hi-Wire events
• A cell phone plan – employee must provide their own phone – will also be paid for
• A per-week allowance for beer at events Hi-Wire participates in will be provided
• Health insurance benefits are offered to employees after an initial probationary period
Please send cover letter and resume to chris.frosaker@hiwirebrewing.com. Please no phone calls.
At Hi-Wire, we strive to be as independent and authentic as possible, while maintaining an approachability to our beers. Located in Asheville, North Carolina , Hi-Wire Brewing embraces its craft from top to bottom – from its highly drinkable, hand-crafted brews to its artwork, hand-drawn by a local artist. Our light-hearted circus theme embodies the fun, authenticity, and creativity of this deep-rooted craft; our work environment, ethic, and culture reflect this commitment.
Hi-Wire Brewing is an equal opportunity employer and will not tolerate discrimination against any employee or applicant seeking employment on the basis of race, color, religion, creed, sex, national origin, age, disability, sexual orientation, marital status, public assistance status, veteran status, or any other characteristic protected by law.
Candidate requirements
Candidate must be a self-starter. Candidate must be able to maintain business-like behavior during and after consumption of alcohol. Candidates must have flexible schedule; ability to work some nights and weekends. Candidates must also have a clean driving record, and must be proficient in MS Office software including Excel and Word.
Key Responsibilities
• “On the Street” Sales
o Coordinate and support brewery events (tastings and festivals) that generate brand awareness and consumer sampling, as well as new distribution at target accounts
Goal of setting up at least one event per week
o Work with each distributor on a regular basis, no less than monthly, concentrating on increasing both draft presence and package distribution off and on premise
o Develop key customers in each territory and attain a proprietary relationship with said retailers to gain sales and distribution
o Work with distributor(s) to design, print, and/or put up signage in bars regarding Hi-Wire, particularly with key accounts
o Be key point of contact with accounts and distributor representatives in your territory, responding to any and all inquires and requests
o Participate in “ride withs” with sales reps and team leaders from each distributor in entire territory
o Attend, on average, two out of town promotional events per month
This may include several days in a row for: expansion into new markets, sales pushes, in coordination with festival weekends, et cetera
There may be other weeks where this person will be entirely in Asheville
o Elicit feedback from the market on what could help propel the brand further and report to owners, including: pricing, point-of-sale items, et cetera
• Distributor Relationships
o Develop and maintain strong, positive relationships with distributor sales personnel
o Coordinate wholesaler education for new beer releases and for seasonal beer releases
o Manage incentives for distributor sales reps in each market
• Organizational / Reporting
o Keep a weekly/bi-weekly planner of goals and account calls within each wholesale territory
o Manage training and scheduling of volunteers for festivals/events
o Evaluate effectiveness of pint nights vis-à-vis future “reorder” sales
o Ensure festival team has equipment and merchandise ready prior to events
o Know pricing of all Hi-Wire products, plus general pricing of similar craft and import beer competitors in territory
• Other Duties
o Respond to general business e-mail inquiries and forward pertinent information accordingly
o Work with marketing assistant to update website calendar
o Participate in social media – at the least to provide details of events in which Hi-Wire is participating
• Perform other duties as assigned
Benefits
• Gas will be paid for by Hi-Wire for vehicles use in association with Hi-Wire events
• A cell phone plan – employee must provide their own phone – will also be paid for
• A per-week allowance for beer at events Hi-Wire participates in will be provided
• Health insurance benefits are offered to employees after an initial probationary period
Please send cover letter and resume to chris.frosaker@hiwirebrewing.com. Please no phone calls.
At Hi-Wire, we strive to be as independent and authentic as possible, while maintaining an approachability to our beers. Located in Asheville, North Carolina , Hi-Wire Brewing embraces its craft from top to bottom – from its highly drinkable, hand-crafted brews to its artwork, hand-drawn by a local artist. Our light-hearted circus theme embodies the fun, authenticity, and creativity of this deep-rooted craft; our work environment, ethic, and culture reflect this commitment.
Hi-Wire Brewing is an equal opportunity employer and will not tolerate discrimination against any employee or applicant seeking employment on the basis of race, color, religion, creed, sex, national origin, age, disability, sexual orientation, marital status, public assistance status, veteran status, or any other characteristic protected by law.
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