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Surly Sales Analyst
You do enough settling. That is part of life. You owe it to yourself to work somewhere that does not settle. Not settling drives Surly and drives the employees who work here. Our mission is relentlessly crafting world-class beer and experiences that connect family, friends, and community. In little more than a decade, Surly has gone from a two-person brewery in a Brooklyn Center abrasives factory to a Top 50 Craft Brewery in the US with over 200 employees. We hire talented people, give them the space and tools necessary to do magnificent work, and we provide the compensation, benefits and atmosphere that reward it. Do not settle. Join Surly.
The primary responsibility of the Sales Analyst is to use data and thorough analysis to answer the hard, open-ended questions required to operate, develop, and grow Surly business. Impactful analysis and research are more than compiling statistics; it requires expertise to interpret findings and translate analyses into actionable business recommendations. The Sales Analyst will assist in developing and preparing sales presentations, utilizing fact-based data from multiple sources (VIP, IRI), and present ideas internally and externally as needed. This individual will help the team through a detailed analysis of customer, consumer, and market data to improve sales, marketing, production, product development, and operational effectiveness.
ESSENTIAL FUNCTIONS
KNOWLEDGE SKILLS & ABILITIES
to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. the requirements listed below are representative of the knowledge, skill, and/or ability required.
The primary responsibility of the Sales Analyst is to use data and thorough analysis to answer the hard, open-ended questions required to operate, develop, and grow Surly business. Impactful analysis and research are more than compiling statistics; it requires expertise to interpret findings and translate analyses into actionable business recommendations. The Sales Analyst will assist in developing and preparing sales presentations, utilizing fact-based data from multiple sources (VIP, IRI), and present ideas internally and externally as needed. This individual will help the team through a detailed analysis of customer, consumer, and market data to improve sales, marketing, production, product development, and operational effectiveness.
ESSENTIAL FUNCTIONS
- Support surly brewing company core values, purpose, and philosophies.
- support vp of sales, regional sales managers, and surly market managers by providing routine sales reporting, ad hoc support, and sales/share/pricing analysis, drilling into root causes of performance gaps
- build and maintain volume forecast mechanisms using a combination of qualitative and quantitative methods
- provide actionable insights that support data-driven results for sales team
- develop, integrate, and provide account or brand-specific forecasts for internal sales and operations planning
- maximize account sales and inventory turns by forecasting consumer demand and developing optimal product assortments and replenishment inventory strategies
- keep abreast of external market factors, trends, and research that may impact business decisions as needed
- provide analysis and interpretation of internal/external market data, highlighting underlying trends, to identify new market opportunities and recommend strategies to increase profitability
- report on and analyze planned versus volume variances by using available resource
- lead the analytical efforts for the sales team
- use syndicated data (i.e., iri) and appropriate tools to identify trends in the market share and distribution in order to drive business
- communicate regularly with sales reps and distributor partners for various sales data requests
- work with cross functional teams to help develop best practices for data and analytics
- creates reports and dashboards of sales performance to sales/distributor/production teams on a weekly/monthly/quarterly cadence
- develop, track, monitor and communicate key performance indicators (kpi’s) and trends related to them
- Effectively assist in planning and executing sales strategies as determined by vp of sales and regional sales manager to maximize distribution and volume.
- coordinate with regional and market managers in completing new item forms, integrating items into vip, and communicating with production teams for forecasting
KNOWLEDGE SKILLS & ABILITIES
to perform this job successfully, an individual must be able to perform each essential duty satisfactorily. the requirements listed below are representative of the knowledge, skill, and/or ability required.
- attention to detail- expert attention to detail and ability to analyze and convert complex data and research into clear, concise, and actionable insights
- strong communication skills- demonstrated ability to cultivate relationships and effectively communicate with all levels of an organization
- problem solving- thinks critically to solve difficult problems and seeks out key data to inform solutions. uncovers hidden problems and pursues new angles
- working independently- ability to work independently, exercise discretion and use experience to manage multiple projects simultaneously
- initiative-taker that also works well in a collaborative matrix team environment
- thought leader who is willing to offer ideas and solutions, not just take direction
- bachelor’s degree preferred
- previous experience working in the three tier distribution system with an alcohol supplier or wholesaler, preferably in a sales, cpg, purchasing/inventory management role
- technical capabilities in manipulating data and managing the creation and modification of analytical tools
- ability to successfully manage multiple projects