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Brand Marketing Manager ~ Middleburg Hts, OH
TO APPLY: Email amanda@fatheads.com
**PLEASE ATTACH OR PROVIDE LINKS TO WRITING SAMPLES, SCREENSHOTS OR OTHER RELEVANT PORTFOLIO CONTENT IN YOUR COVER LETTER**
**THIS IS NOT A REMOTE POSITION, MUST BE WITHIN REASONABLE COMMUTING DISTANCE TO MIDDLEBURG HEIGHTS, OH. IF YOU PLAN TO RELOCATE ON YOUR OWN, PLEASE EXPLAIN IN COVER LETTER IF YOUR LOCATION IS OUTSIDE OF CLEVELAND AREA.
PURPOSE: Developing and driving the marketing and communication efforts for Fat Head’s beers, brewery and Beer Hall. Helping to more effectively bring the compelling stories of Fat Head’s to life.
RESPONSIBILITIES:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to use hands; reach with hands and arms; and talk or hear. The employee is frequently required to sit, stand, and walk. The employee is occasionally required to stoop, kneel, crouch, crawl, climb or balance. The employee must regularly lift and/or move objects up to 10 pounds, and may frequently lift and/or move objects 50 pounds or heavier. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Fat Head’s Brewing, LP provides equal employment opportunities (EEO) to all employees and applicants for any employment decision without regard to race, color, creed, religion, sex (gender), national origin, age, disability, marital status, sexual orientation, genetic information, and public assistance. In addition to federal law requirements, Fat Head’s complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Fat Head’s expressly prohibits any form of workplace harassment. Fat Head’s is an at-will employer and this job description does not constitute a contract of employment. This job description is subject to change at any time.
**PLEASE ATTACH OR PROVIDE LINKS TO WRITING SAMPLES, SCREENSHOTS OR OTHER RELEVANT PORTFOLIO CONTENT IN YOUR COVER LETTER**
**THIS IS NOT A REMOTE POSITION, MUST BE WITHIN REASONABLE COMMUTING DISTANCE TO MIDDLEBURG HEIGHTS, OH. IF YOU PLAN TO RELOCATE ON YOUR OWN, PLEASE EXPLAIN IN COVER LETTER IF YOUR LOCATION IS OUTSIDE OF CLEVELAND AREA.
PURPOSE: Developing and driving the marketing and communication efforts for Fat Head’s beers, brewery and Beer Hall. Helping to more effectively bring the compelling stories of Fat Head’s to life.
RESPONSIBILITIES:
- Develop marketing strategies and tactics in support of Fat Head’s beers and brewery, inclusive of:
- Consumer promotions
- Retail events
- Advertising and marketing campaigns
- New product introductions
- Point-of-sale materials (POS)
- Copywriting, inclusive of:
- Brand and brewery storytelling
- Beer names, descriptions and packaging
- Promotional materials
- Media releases and announcements
- Newsletter
- Program development and management (e.g. external ambassador program)
- On-going research and analysis to drive sales (e.g. sales trends; competitor; category; consumer)
- Maintaining brewery web-site (i.e. content updates; SEO)
- Supervision of Social Media Coordinator (inclusive of agenda-setting and planning for all relevant SM platforms [Facebook, TikTok, Twitter X, et al] and digital initiatives)
- Develop marketing strategies and tactics in support of Fat Head’s Beer Hall and Gift Shop, inclusive of:
- On-site events and festivals
- Advertising and marketing campaigns
- Recruitment initiatives
- On-site communication and messaging
- Create content including photography and video resources
- Support the maintenance and execution of strategic sponsorships, maximizing impact and engagement
- Be a leading voice and champion for Fat Head’s culture by bringing a passionate energy for the brand
- Quality and Safety – Role model and monitor all safety standards
- Other duties as assigned
- Requires 3 to 5 years of sales and marketing experience in the craft beer industry
- Bachelor’s degree in Marketing, Business or related field preferred
- Previous experience managing social media or editorial for a lifestyle brand or blog is required
- Previous experience writing compelling long-form content such as blog posts or magazine stories is required
- Proficiency in photography, videography and photo editing software is required
- Comprehensive knowledge of the craft beer industry and emerging trends
- Demonstrated leadership abilities with excellent written and verbal communication skills
- Able to effectively manage time and multiple relationships
- Strong analytical and problem solving skills
- Proficient in MS Office software including Excel, Word and Power Point
- Attention to detail and record keeping
- Focus on customer satisfaction
- Innovative, ambitious, driven yet caring and dedicated
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to use hands; reach with hands and arms; and talk or hear. The employee is frequently required to sit, stand, and walk. The employee is occasionally required to stoop, kneel, crouch, crawl, climb or balance. The employee must regularly lift and/or move objects up to 10 pounds, and may frequently lift and/or move objects 50 pounds or heavier. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Fat Head’s Brewing, LP provides equal employment opportunities (EEO) to all employees and applicants for any employment decision without regard to race, color, creed, religion, sex (gender), national origin, age, disability, marital status, sexual orientation, genetic information, and public assistance. In addition to federal law requirements, Fat Head’s complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Fat Head’s expressly prohibits any form of workplace harassment. Fat Head’s is an at-will employer and this job description does not constitute a contract of employment. This job description is subject to change at any time.