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Social Media and PR Coordinator

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  • Social Media and PR Coordinator


    Sixpoint is a Brooklyn, NY-based craft brewery, born out of an 800 square foot garage in Red Hook in 2004 by homebrewer, Shane Welch. We are currently seeking a star coordinator in our creative department.

    About the Opportunity:

    You will work as part of the Creative Team to promote the creative “flavor” of Sixpoint through social media outlets, public relation opportunities and data driven analytics. The Social Media and PR Coordinator is responsible for brand awareness, media coverage and consumer engagement that elevates the Sixpoint brand to new levels. Focus should be especially given to our social media and public relation strategy that promotes existing brands, new launches, packaging, promotions and selling materials.

    Recipe for Success:

    • Experience in brand development and multichannel marketing concepts, preferably for a consumer product
    • Cicerone Level I / Level II Certification preferred
    • Passion for people and beer
    • A “marathon mindset” – meticulous planner, tenacious and determined
    • Strong judgment, professional maturity, and unimpeachable integrity
    • Highly motivated, self-starting and resourceful
    • Excellent written & verbal communication skills
    • Detail-orientated and analytical focused with the ability to impose structure on difficult problems and solve systematically
    • Ability to work independently and within a team to accomplish goals
    • Effective time management, particularly the ability to multitask, prioritize and plan around different responsibilities and initiatives
    • Fluent in social media platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn and mobile platforms
    • A clear sense of the existing media landscape
    • Ability to create, edit and circulate press releases and reports
    • Ability to research public opinion, identify future trends and predict their results
    • Work effectively with journalists, editors and other marketing partners
    • Prompt problem solving skills

    Fermented with:

    • Craft a dynamic, consistent and compelling voice for Sixpoint’s social media and branding
    • Lead efforts to coordinate elements of social media from start to finish across Sixpoint’s blog, Instagram, Twitter, and Facebook, by maintaining consistent format and providing compelling content to help drive increased traffic
    • Manage day-to-day PR agency relationships
    • Generate and circulate product care packages, pitches, press releases, briefing documents and content to media for review
    • Build partnerships with relevant brands, social media influencers and bloggers
    • Support and attend key influential and high-profile Sixpoint events; provide live and follow-up social media coverage and content for events and coordinate media opportunities
    • Analyze consumer behavior by researching and documenting ongoing beer media trends as well as Sixpoint brand presence highlights
    • Develop the global digital & customer strategy in a fully integrated cross-channel approach consistent with the overall marketing plan
    • Design and execute hypothesis-driven experiments to continuously improve marketing efforts, with focus on awareness and consideration
    • Be the expert in customer insights

    Poured with:

    A variety of benefits including: training programs, excellent healthcare, a 401k program with company match, and a competitive compensation package.

    Mad Scientists Only Need Apply:

    We are the Mad Scientists. We are grounded in fundamentals, emancipated by our imagination; we are ahead of our time. We believe in living on the fringe, and surfing on the cusp. We are not afraid to take risks, because we believe in each other and we believe in ourselves. We believe the ultimate formulations are out there in our universe, and we must find them. Our highest truth is authenticity. We believe in connecting people through stories, formulas, design and culture. Innovation through formulation. Beer is culture! Lead the Charge.

    To Apply:

    The mad science behind Sixpoint's canned craft beer starts by visualizing what a beer could be and building it from there. Visit our site for more information about our formulations and to find where you can try them for yourself today.