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SE Virginia Sales Representative - Newport News, VA

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  • SE Virginia Sales Representative - Newport News, VA

    Title: Sales Representative

    Job Description:
    Our Sales Representative shall be responsible for promoting and maintaining awareness in our brands, as well as the promotion and sales of our beer in on- and off-premise accounts within an assigned territory. This person will work closely with our wholesalers in eastern Virginia, as well as the rest of the Tradition team, to grow sales volume, manage existing accounts, open new accounts, set up and execute events and promotions. The person in this position will report directly to Tradition’s Director of Distribution.

    The ideal candidate for this position is someone with a genuine passion for craft beer and excellent customer service skills, while being independently driven, outgoing, competitive, organized, hardworking, goals oriented and persistent. We are seeking applicants with experience in sales, account management, a strong working knowledge of the brewing process and a sound understanding of craft beer culture.

    Job Responsibilities include but are not limited to:

    Visit all assigned accounts and meet all scheduled appointments
    Maintain a regular schedule of appointments with accounts in assigned area
    Proactively pursue new accounts
    Develop and maintain effective customer relationships
    Become thoroughly acquainted with every key decision maker
    Maintain expert knowledge of beer, the brewing process, beer history and current industry trends
    Ensure draft quality in all draft accounts
    Maintain familiarity with Virginia ABC laws and practices for assigned territory
    Execute monthly goals as related to business activities
    Increase market share and same store sales of our beers
    Conduct beer tasting and account staff education with key accounts
    Coordinate ride-withs and crew drives
    Organize, plan and staff promotions and events in accounts on a regular basis
    Oversee special events in assigned territory. This includes seeking participation in appropriate special events, registration, logistical coordination between the wholesaler and the event staff and attendance and representation on behalf of the brewery.
    Merchandise and execute effective floor displays in order to increase sales volume
    Always display the standard of excellence of the brewery in all interactions with the public
    Communicate daily with Director of Distribution on; sales leads, account visits, upcoming events, quality control and any other distribution related activities
    Review sales activities, production goals, etc with Director of Distribution at least once monthly, or as scheduled
    Other duties as assigned
    Job Requirements:
    To be eligible for this position you must meet the requirements below:
    A minimum of one year in sales or related industry experience is required, wholesale or supplier experience is preferred
    Bachelor’s degree preferred or equivalent work experience
    Must live in, or have prior experience in the market area for which candidate is responsible
    Clean driving record, valid driver’s license and vehicle insurance is required
    Desire to obtain Cicerone™ Certified Beer Server within 90 days, with interest in studying for and passing Cicerone™ Certification Exam within 12 month period
    Ability to multi-task and work in an organized fashion
    Ability to work both independently and within a team to accomplish goals
    Ability to work evenings, weekends and holidays as needed
    Must be familiar with the brewing, distribution and retail side of the beer industry
    Excellent oral and written communication skills
    Proficiency with number-based metrics to quantify success and opportunities within your market.
    Must be competent in basic computer applications
    Must be willing and able to assist with out-of-market promotions and festivals as needed
    Ability to lift and move 35 lb. cases of beer frequently, and move and place 165 lb. kegs as needed

    This full time position will offer competitive compensation with bonus potential, and benefits will include paid vacation, holidays, a company vehicle and cell phone reimbursement.

    Please send a cover letter, resume and salary requirements to with the subject heading “Sales Representative - Hampton Roads” and let us know what makes you the best candidate for the job.

    For further information about our company and our portfolio of beers please visit Tradition Brewing Company is proud to be an Equal Opportunity Employer.