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Bell's Brewery- Sales Analyst

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  • Bell's Brewery- Sales Analyst

    JOB TITLE: Sales Analyst
    LOCATION: Administration building, Comstock, MI
    REPORTS TO: Director of Business Insights
    FLSA POSITION TYPE: Full-time, Salaried Exempt
    EXTERNAL POSTING DATES: 10/31/2017-11/19/2017

    POSITION SUMMARY: The primary responsibilities of this position include providing advanced analytics, shopper and consumer insights, and category recommendations to internal and external customers. Candidates should have the ability to identify insights and opportunities, report findings and make recommendations; develop effective and accurate reporting tools.

    •Adheres to and advances the “Safety Always” culture of Bell’s Brewery, Inc.
    •Promotes an atmosphere of cooperation and teamwork within the department and the company.
    •Collaborates with the Director of Business Insights to develop and implement Integrated Customer Business Plans.
    •Provides insights and recommendations to optimize new product introductions, distribution, shelving, price and promotional mix by analyzing marketing and customer data.
    •Analyzes and assesses category/brand performance to develop enhanced marketing and sales plans and promotions. Conducts market specific assessments of competitors, vendors, and customers to support decisions.
    •Promotional analysis on volume building priorities and customization of new item presentations.
    •Performs studies for Forecasting Team, pre/post-promotional analysis, and product selections or discontinuations.
    •Setups and maintains item and vendor data integrity (pricing/item accuracy/item changes/item assortment/category marketing info/lost margin resolution).
    •Integrates data from multiple resources (Nielsen, IRI, Etc.) to develop actionable insights and recommendations.
    •Collaborates with IT to ensure data requirements and increases knowledge-base of how data flows, where it is stored, and how to access it in our enterprise system.
    •Designs, manages, and runs customized regular and ad hoc reports to include but not limited to; out of stock, opportunity gap, SKU rationalization, plan-o-gram analysis, promotion analysis, item tracking, pricing studies, financial performance, sales and movement for managers, directors, and executives.
    •Creates fact based selling stories for presentations to buyers; deliver and participate in customer appointments and presentations.
    •Conducts field analysis to make recommendations for improvement.
    •Develops and implements monthly retail category scorecards (new item tracking, pricing, distribution, and post-promotion analyses).
    •Shares best practices, insights, learnings within Business Insights Team.

    Additional duties may be assigned as necessary.


    QUALIFICATION REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    •Multi-line phone system
    •Computers (Primary Excel, Outlook, and PowerPoint)
    •General office equipment (copier, printer, fax, scanner)

    •Excellent oral, analytical, written, and group presentation communication skills and comfortable addressing diverse groups.
    •An energetic, forward-thinking and creative individual with high ethical standards who will positively represent Bell’s Brewery both internally and externally.
    •A well-organized and self-directed individual who is a team player.
    •Demonstrated knowledge of Microsoft Office products including Excel, Outlook, and PowerPoint
    •Ability to analyze, extract, and translate insights data to spot opportunities
    •Demonstrated ability to think strategically
    •Strong organizational & planning skills

    •Bachelor’s degree or equivalent in Business or related field.
    •2-5 years as a Category Analyst within CPG
    •Understanding of Nielsen/IRI syndicated and Consumer Panel data
    •Industry experience preferred.
    •Knowledge of planogramming process a plus
    •Experience with Data Visualization Software and Presentations.
    •Ability to identify and pull needed data using SQL queries.
    •Moderate level of craft beer product knowledge is a plus.

    PHYSICAL REQUIREMENTS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    •Performance duties of this job include regularly being required to sit, stand and walk.
    •Frequently lifts up to 25 pounds.
    •Vision abilities required by this job include close vision, distance vision and the ability to adjust focus.
    •The ability to travel via car or airplane on a regular basis.
    •Must be able to participate in organoleptic assessment of beers.

    WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
    •Work is primarily performed in an office environment with occasional trips to operational areas required.
    •Travel by air and ground will be required.


    Bell’s is an Equal Opportunity Employer