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Director of Digital Strategy - Mass. Bay Brewing Co. - Boston, MA

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  • Director of Digital Strategy - Mass. Bay Brewing Co. - Boston, MA


    Mass. Bay Brewing Company (MBBC), parent company of Harpoon, UFO, Clown Shoes, Arctic Summer and City Roots, is seeking a Director of Digital Strategy who will report to the Chief Marketing Officer. This individual will lead the development and delivery of all Harpoon, UFO, Arctic Summer and City Roots digital marketing across paid, owned, and earned channels. These channels include web, mobile, email, and social media. Given the ever-increasing role of digital communications, the Director of Digital Strategy will drive the creative process for all content and campaigns and will manage the Digital Marketing Coordinator and Digital Marketing Intern.


    Overall Strategy
    • Developing, executing, and assessing marketing strategies across all paid, owned, and earned media channels
    • Web
    • Social
    • Friend of Harpoon
    • Creating and managing annual digital plan and budget
    • Managing the planning/monitoring of paid media
    • Collaborating and integrating with PR
    • Acting as the primary resource for digital strategy with management team
    • Coordinating and leading influencer campaigns
    • Building and managing resources, processes, and structure within Digital Marketing team
    • Conducting yearly competitive audit
    • Uncovering and recommending new opportunities for all four brands to activate within digital, social, mobile, and emerging channel landscape

    Communications Planning
    • Leading development of communications calendar
    • Long- and short-term scheduling of content
    • Monitoring execution of all digital content across channels
    • Developing and implementing strategic vision for all Harpoon, UFO, Arctic Summer and City Roots digital assets including research and user experience planning
    • Educating internal stakeholders, including senior management, on the value of digital marketing, best practices, and new media opportunities
    • Leading development and implementation of content across assets
    • Developing and implementing product launch and promotions communications plans
    • Working with PR to execute communications strategy through media
    • Developing creative content for product launches and promotions
    • Implementing post-mortem of communications efforts

    • Bachelor's degree required, MBA preferred
    • 5+ years of relevant experience in marketing and/or related field
    • Marketing experience in beverage/alcohol field a plus
    • Experience in PR and/or corporate communications a plus
    • In-depth knowledge of applying overarching marketing strategy to digital efforts
    • Familiarity with maintaining and managing a team
    • Passion for the industry and digital culture as an integral part of everyday life
    • Familiarity with maintaining, managing and optimizing websites
    • Results-driven focus and tenacious work ethic with the drive, resolve, and urgency to do “whatever it takes” to accomplish specific goals


    Opportunity to be an integral part of a professional marketing team working in a fast-paced and challenging setting. MBBC offers some great perks including potential for growth, great co-workers, a friendly environment (pet-friendly as well!), an all-expense paid culture trip, participation in our Employee Stock Ownership Plan (ESOP), participation in our unique Wellness Program, and, of course, amazing beer benefits!

    TO APPLY - Please apply directly through our Careers page using the link provided below: