Truly will destroy ‘millions of cases’ of hard seltzer

[banjo]

I can think of several good potential options for that product...hope it's not being added to the waste stream.

Truly will destroy ‘millions of cases’ of hard seltzer as boom slows

https://www.thedrinksbusiness.com/2021/10/truly-will-destroy-millions-of-cases-of-hard-seltzer-as-boom-slows/

Boston Beer Company chairman Jim Koch has revealed that the firm will be “dumping millions of cases” of the brand’s Truly Hard Seltzer, after miscalculating the continued growth of the sector.