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Trademark Fact vs. Fiction

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  • Trademark Fact vs. Fiction

    In honor of National Small Business Week [May 5-11], Mara Trumbour, Executive Product Owner, of - an all-in-one trademark research, registration, and watch tool for SMB owners - is breaking down what is trademark fact vs. fiction:

    • If I own the website domain name, I automatically own the trademark - FICTION. Securing a website address does not protect your business - you’ll need to register your trademark then continue to monitor it.
    • The symbols ™ and ® are not interchangeable - FACT. The ™ symbol should be used while a trademark registration application is pending, or if you have established common law rights. The ® symbol can be used once your trademark is federally registered.
    • Once I register, the Trademark Office (USPTO) will make sure my trademark isn’t violated - FICTION. Once you own the rights to a trademark, you’re responsible for enforcement. It's imperative to police your mark as you only have 30 days to oppose copycats.
    Banjo Bandolas
    v- 541-284-5500