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The U.S. craft spirits industry was booming before COVID-19 gripped hold of the globe. Consumers flocked to distillery tasting rooms across the country. U.S. spirits sales grew 5.3% last year, reaching a record high of $29 billion, according to the Distilled Spirits Council of the United States. Sales of higher-end bottles alone increased 8% in 2019.
What a difference time makes. Now with so many businesses closed down, and a growing number of Americans ordered home unless absolutely necessary, how can craft distillers weather this unprecedented storm?
“This is going to be a serious challenge for craft distilling,” says Maggie Campbell, president of Privateer Rum and board member on the American Craft Spirit Association (ACSA). “Small distillers and independently held distillers often lack the financing for months of lost revenue. Many rely on public tours and public tastings to introduce and excite people about their products. For us, our local restaurant industry is our heartbeat, and all bars and restaurants have been shut for a number of weeks as of now.”
Read More Here Via Beverage Wholesalers
What a difference time makes. Now with so many businesses closed down, and a growing number of Americans ordered home unless absolutely necessary, how can craft distillers weather this unprecedented storm?
“This is going to be a serious challenge for craft distilling,” says Maggie Campbell, president of Privateer Rum and board member on the American Craft Spirit Association (ACSA). “Small distillers and independently held distillers often lack the financing for months of lost revenue. Many rely on public tours and public tastings to introduce and excite people about their products. For us, our local restaurant industry is our heartbeat, and all bars and restaurants have been shut for a number of weeks as of now.”
Read More Here Via Beverage Wholesalers