No announcement yet.

Here's What Consumers Are Buying from Drizly During the CoronaCrisis

  • Filter
  • Time
  • Show
Clear All
new posts

  • Here's What Consumers Are Buying from Drizly During the CoronaCrisis

    In an age of social distancing and self-isolation, many people have opted for at-home deliveries rather than risk infection by traveling to local stores. This move has increasingly included at-home alcohol orders.

    Drizly, the leading digital alcohol delivery service, has announced a substantial increase in sales since the Coronavirus crisis took hold. For a deeper look into how Drizly sees the alcohol industry landscape now and into the future — and what exactly consumers are buying — we recently spoke with Liz Paquette, head of consumer insights at Drizly.

    Beverage Dynamics: How much have Drizly sales increased during this crisis?

    Liz Paquette
    Liz Paquette: The latest trends for the past week showed that Drizly sales are growing six times our average growth rate in 2020. Over the last three days, that rate jumped to ten times that average. As of Tuesday, May 17, GMV was up a whopping 500%, year over year.

    BD: What products are customers buying?
    LP: We’re seeing that consumers are placing larger orders, indicating a ‘stock up’ mentality, now spending on average 50% more than normal on Drizly.

    Wine and liquor have been growing at a rate twice as much as beer in recent days. Red wine — particularly cabernet sauvignon — white wine, bourbon, and vodka continue to lead the pack. Hard seltzer is also still in the mix: White Claw continues to be a top seller on Drizly at this time.
    Read More Via Beverage Dynamics
    Banjo Bandolas
    v- 541-284-5500