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Distro pricing

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  • Distro pricing

    Have a taproom brewery. We finally have a little extra capacity so was looking to self distribute a few kegs and cans. I’m not sure what my pricing will be in This new age if inflation. Asking around I have interest in 1/2, 1/6 and cans. In Addition we sell a range of styles. Anyone have any guidance on what a fair price I should sell it for? We are operating in MA if that matters

  • #2
    Roughly 1/2 of retail - guessing another tap room or bar?. So if the establishment is selling a pint for $7 then you are selling it to them for $3 to $3.50. $140 for a 1/6 maybe $400 for a 1/2. Assumes no distributor fee. A lot less if you need to sell to a distributor.
    Six Sigma Master Blackbelt - Lean manufacturing expert. Beer production is food manufacturing. Why not do it efficiently!

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    • kpeabody
      kpeabody commented
      Editing a comment
      That seems a little higher than I was expecting.

  • #3
    Ask some of your potential accounts for a distributor price list to see what your potential competitors' kegs are going for, and price yours accordingly. An account isn't going to put on a 1/2 bbl of your beer if it is significantly higher than other craft brands. I don't know about MA but I would guess a 1/2 bbl of craft beer would be $175-$195 a keg.
    Linus Hall
    Yazoo Brewing
    Nashville, TN
    www.yazoobrew.com

    Comment


    • kpeabody
      kpeabody commented
      Editing a comment
      I have thought about that. My only concern it possibly allows a client to help set the price. I have asked one for a list but they never seem to find it.
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