How do festivals work in a marketing plan? The Heart of the Valley (www.hotv.org) (mid-Willamette Valley, Oregon) has been sponsoring a homebrew competition for 22 years. Last year, we added a Craft Brew Festival to celebrate our 21st year. It exceeded all projections; we planned for 1000 and got 1500, with some people turned away by the long waits. We're planning to do better this year.
What's in it for brewers? What are reasonable investments to ask of brewers (product, raffle prizes, promotional help)? What should they expect from the festival organizers? How do you measure a successful outcome?
What's in it for brewers? What are reasonable investments to ask of brewers (product, raffle prizes, promotional help)? What should they expect from the festival organizers? How do you measure a successful outcome?
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