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Thread: Expected impact on sales by adding a salesperson?

  1. #1
    Join Date
    Jan 2011

    Expected impact on sales by adding a salesperson?

    Does anyone have an idea of what increase I should expect in my sales volumes by adding a salesperson?

    I currently use distributors, but I would like to add a few direct salespeople to my staff. I would like to know what general impact on my sales each person can add before making the final decision.

    Any ideas?

    Please feel free to send responses directly to my email at:

    Thanks in advance!

  2. #2
    Join Date
    Jul 2007
    Lake Tahoe, CA
    I would ask what your current marketshare is in the markets that you plan to put sales people in. If your marketshare is very small you should see a significant increase. While I'm not a brewer I do have 20 years of professional sales experience and I interact daily with brewery and distributor sales people and it makes a big difference to me when a brewery rep takes the time to visit and personally take me through new and upcoming products.
    Grind Modern Burger
    PostModern Brewers
    Boise, ID

  3. #3
    Join Date
    Nov 2002
    Columbus, OH

    it depends depends. Who is your sales person? What's your sales / marketing plan? Where are you in the market etc...lots of factors
    Larry Horwitz

  4. #4
    Join Date
    Oct 2010
    It's a question that basically cannot be answered, it depends on so many factors that you would need to hire consultants to perform an extensive study to even begin to estimate an answer for this question and even then it would probably be completely off.

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