Results 1 to 11 of 11

Thread: Small Brewery Business Ideas?

  1. #1
    Join Date
    Nov 2002
    Location
    Polson, Montana, USA
    Posts
    1,280

    Small Brewery Business Ideas?

    Howdy all,
    This goes out to all the small (15bbl, 10bbl, 7bbl, and less) breweries out there with public tasting rooms located in seasonal locations.

    Where we are located in Montana, the population swings from a summertime high of around 15,000 to a non-warm-months low of around 3,800. We are always working on getting more people through the door.
    What have you found to be some of the more successful (and maybe offbeat) ways to get more customers into your tasting room?

    Prost!
    Dave
    Glacier Brewing Company
    406-883-2595
    glacierbrewing@bresnan.net

    "who said what now?"

  2. #2
    Join Date
    Mar 2003
    Location
    Minocqua WI
    Posts
    824
    Mug Club keeps the locals interested-
    Special events, especially with music have a good turnout.
    Charity events work well too.
    (We only get 15k here in Lander for one day- the 4th of July. I think 24 suspension of open container law and the fireworks law help. Basically WW3 with beer! )
    Brewmaster, Minocqua Brewing Company
    tbriggs@minocquabrewingcompany.com
    "Your results may vary"

  3. #3
    Join Date
    May 2004
    Location
    St. John's, Newfoundland, Canada
    Posts
    830
    Tuesday night Trivia.

    Busiest night of the week in the depths of winter. Crazy busy.

    Pax.

    Liam
    Liam McKenna
    www.yellowbellybrewery.com

  4. #4
    Join Date
    Jul 2005
    Posts
    42

    Trivia Night

    We also do a Tuesday night trivia. We have been packing our small pub with trivia players every Tuesday for almost 6 years. Our trivia night consists of 7 rounds of 5 questions shown on a power point presentation via a laptop and projector. We even have a loud speaker to play sound questions. Our place starts to get busy with trivia players sometimes as early as 3:00 (trivia starts at 7:00 and ends around 9:00). A lot of time and effort goes into trivia, but it’s totally worth it.

    Mickey Mahoney

    MickDuff's Brewing Co.

  5. #5
    Join Date
    Jul 2007
    Location
    Lake Tahoe, CA
    Posts
    222
    This doesn't help a lot with your in pub sales but it could help with over all exposure. We're going to be bringing our beer festival to Missoula this coming July 4th weekend and we'd love to have you be a part of the event. It will be held behind the Big Sky Brewery.

    We're going to be doing events like this across the country to help benefit the local craft beer community. For example, we're doing a beer festival in Twin Falls, ID this year to benefit a local home brewer who wants to launch his own commercial brewery. We'd like to pick one person each year that we can can hold a festival on behalf of so we can help grow the number of breweries in the country.
    Owner
    Grind Modern Burger
    PostModern Brewers
    Boise, ID

  6. #6
    Join Date
    Sep 2004
    Location
    CO
    Posts
    2

    ideas...

    Beer & Cheese pairings

    Events at restaurants in towns close by, help advertise your place while costing less- you are only "donating" a keg or 2.

  7. #7
    Join Date
    Jul 2013
    Location
    Darby, Mt
    Posts
    102
    We offered a pretty good value for
    Our Mug Club Members and had to expand the Mug Club by 50% within the first month by demand.

    In our small town of 734, music one weekend night draws standing room only. Ironically, the call for local charity benefits at a $1.00 per draft donation have had zero response.

    I've been hounded for big screen TVs for the Griz games but everyone would drink 4 before the 1st quarter.

    A free draft with every growler fill keeps people in the tasting room with a chance they will buy another.

    We offer Mug Club Members they drink free on their birthday (48oz max in Mt). They usually bring 3+ people with them who match their beer consumption.

    We offer a free taster to local skiers. It's only 4oz and most of the time they buy at least another draft and then drop by after ski days for the free taster.

    We offer a free taster for Yelp reviews. May help tourism traffic- don't know yet.

    We are tiny and our niche is variety. We offer mug club members a free 4oz taster for every new beer on tap- which is practically weekly. Even if they don't like the new beer they usually always order a draft of their favorite.

    Being nano, I've been asked about brew school or spend the day with the brewer kind of thing.



    Sent from my iPhone using Tapatalk
    JC McDowell
    Bandit Brewing Co.- 3bbl brewery and growing
    Darby, MT- population 700
    OPENED Black Friday 2014!

  8. #8
    Join Date
    Nov 2002
    Location
    Polson, Montana, USA
    Posts
    1,280
    Quote Originally Posted by TTB Helper View Post
    All good ideas. I know of one brewery located in a cold winter climate that had a frozen T-shirt contest. Hold on now!.....It's family friendly, all genders can enter. You soak then wad up tightly and freeze t-shirts. The first person to pull the frozen wad of a t-shirt apart and get it on over their existing shirt wins the contest (free beer, money, etc.) This should be obvious but use brewery logo'd T-shirts. Everyone who enters gets to keep their T-shirt.

    Also, don't forget about the value of local PR. The news channels and newspapers and local magazines are always on the hunt for content. Let them know when you are doing a new brew, modifying the brewery, adding a new fermentation tank, hiring new employees............, or throw a celebration for something historically significant, or historically insignificant to the local area. Invent a reason to celebrate something when things slow down and people start getting the winter blues. Get the most craft beer looking and well-spoken team member out in front of the camera or interviewer. Deliver a fun, unique, welcoming message and you'll wake people up. Don't overthink it, have fun and create fun.

    Hope this helps.

    Gary
    Old thread but very creative, good idea!
    Thanks Gary!

    Prost!
    Dave
    Glacier Brewing Company
    406-883-2595
    glacierbrewing@bresnan.net

    "who said what now?"

  9. #9
    Join Date
    Apr 2014
    Location
    US
    Posts
    28

    Trivia

    We did trivia for a year or so. Started getting the same people and they would buy less and less beer and we stopped it. Have to keep it lively and fun I guess.

    Quote Originally Posted by MickDuffs View Post
    We also do a Tuesday night trivia. We have been packing our small pub with trivia players every Tuesday for almost 6 years. Our trivia night consists of 7 rounds of 5 questions shown on a power point presentation via a laptop and projector. We even have a loud speaker to play sound questions. Our place starts to get busy with trivia players sometimes as early as 3:00 (trivia starts at 7:00 and ends around 9:00). A lot of time and effort goes into trivia, but it’s totally worth it.

    Mickey Mahoney

    MickDuff's Brewing Co.

  10. #10
    Join Date
    Sep 2012
    Location
    Minnesota
    Posts
    608
    Old thread, but here goes

    Helps we have an owner with a really nice telescope but we've been having astronomy nights where everyone gets to look at a cool astronomical happening through his telescope. So far we've had a 3/4 eclipse of the sun and another night where the moons of Jupiter all cast their shadows on the surface. We usually get quite a few folks here for it.

  11. #11
    Join Date
    Jun 2012
    Location
    Denver, CO, USA
    Posts
    47
    Quote Originally Posted by Junkyard View Post
    Old thread, but here goes

    Helps we have an owner with a really nice telescope but we've been having astronomy nights where everyone gets to look at a cool astronomical happening through his telescope. So far we've had a 3/4 eclipse of the sun and another night where the moons of Jupiter all cast their shadows on the surface. We usually get quite a few folks here for it.
    That is RAD.

    This year was our second winter, and learning from last year we brewed our asses off through the summer to fill up a lot of specialty barrel fermented beers, and other small batch stuff that we hung onto. Starting in January we started doing releases every single weekend. This past february rivaled a decent fall month. Worked great!

Similar Threads

  1. Brewery Launch Nght ideas
    By thill1993 in forum Marketing
    Replies: 0
    Last Post: 11-14-2014, 11:23 AM
  2. Ideas to bring more business into a new bar
    By EducatedBrewer in forum General R&B Discussions (Available for sponsorship)
    Replies: 6
    Last Post: 10-17-2013, 07:28 PM
  3. Brewery Business Software
    By Matt L in forum General Discussions (Sponsored by Stout Tanks and Kettles)
    Replies: 13
    Last Post: 11-21-2008, 11:31 PM
  4. Insurance for my brewery business.
    By Lawrence in forum General Discussions (Sponsored by Stout Tanks and Kettles)
    Replies: 1
    Last Post: 09-12-2006, 06:12 AM
  5. New brewery ideas...
    By Natrat in forum Equipment Q&A (Available for Sponsorship)
    Replies: 8
    Last Post: 12-09-2005, 01:59 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •