I'm new to this forum and have just been taking some time to read and quietly get acquainted. Almost everything I do is in the beer industry, dealing mostly with the distributors, but I do deal directly with the craft breweries on occasion.
All that aside, the title of this subforum is actually silly. "Craft Beer - 10% Marketshare: Possible and How?" In some markets, especially as you scale down, craft beer is already there.
According to Jay Martin, General Manager of JJ Taylor Distributing in an interview with Brewbound, "Of the roughly 20 million cases J.J. Taylor will sell this year, 2 million will be craft brands".
That's a good read, by the way, and a well run company.
All I'm saying is that the craft beer sector needs to set higher goals than a measly 10%. If I told one of my craft distributors that my goal was to get them 10% of the sales in their territory I guarantee you they would not be dealing with me very long.
Cheers,
Zach Scardino
All that aside, the title of this subforum is actually silly. "Craft Beer - 10% Marketshare: Possible and How?" In some markets, especially as you scale down, craft beer is already there.
According to Jay Martin, General Manager of JJ Taylor Distributing in an interview with Brewbound, "Of the roughly 20 million cases J.J. Taylor will sell this year, 2 million will be craft brands".
That's a good read, by the way, and a well run company.
All I'm saying is that the craft beer sector needs to set higher goals than a measly 10%. If I told one of my craft distributors that my goal was to get them 10% of the sales in their territory I guarantee you they would not be dealing with me very long.
Cheers,
Zach Scardino
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