So after over a year of planning my partner and I feel we’re finally worthy of posting to this thread to try and solicit some honest feedback. Two local breweries in our area feel our estimates below are within range, but on the higher end. We’re hoping you could help tell us whether our plans and projections are realistic, optimistic, or a near-death hallucination. Feel free to rip the following apart as you see fit and thanks ahead of time!
We’re planning to open a 10 bbl production brewery with on-site sales in a suburban area 15 minutes outside of a major city. Our location is a 4,500 sq ft box, 1,250 of which will belong to the taproom, with 20 ft ceilings which we plan on owning. It will be just my partner and I doing all the brewing and business related functions with some servers for peak hours. To start we’ll have 1, 20 and 2, 10 bbl fermenters as well as 1 20 bbl brite and 2 10bbl serving tanks. We’ll look to use a mobile canner in year three. No plans for using a distributor.
On-Site Unit Sales:
Day of Week ......M T W T F S S Day
1/2 keg inhouse ..- - - - 1 - - Units
1/6 keg inhouse ..- - - - 1 - - Units
Growler ..........- - 2 4 15 15 10 Units
12 - 16 Oz .......- - 25 50 125 150 100 Units
3, 4oz flights ...- - 25 50 125 150 100 Units
Distribution, Staffing, Equipment
Year 1 assumptions 9 sixtels and 3 halves per week
Year 2 assumptions 15 sixtels and 6 halves per week
Year 3 assumptions 20 sixtels, 9 halves, and 50 cases per week & hire sales associate, hire a driver, purchase another 20bbl fermenter and brite
Year 4 assumptions 30 sixtels, 15 halves, 100 cases per week & hire taproom manager, purchase 2 more 10bbl fermenters and brites
Year 5 assumptions 45 sixtels, 15 halves, 200 cases per week & hire another sales associate, purchase 2 more 20bbl fermenters
Production
Year 1 400 - 500 approximately 1, 10 bbl batches per week
Year 2 600 - 700 approximately 1.5, 10 bbl batches per week
Year 3 800 - 1000 approximately 2, 10 bbl batches per week
Year 4 1400 - 1600 approximately 3, 10 bbl batches per week
Year 5 1800 - 2100 approximately 4, 10 bbl batches per week
We’re looking into O’Neill’s Brewing Systems, CraftWerks, and Criveller. We’ve visited a brewery who recently installed O’Neill’s and they had positive things to say. Any advice would be much appreciated, thanks!
We’re planning to open a 10 bbl production brewery with on-site sales in a suburban area 15 minutes outside of a major city. Our location is a 4,500 sq ft box, 1,250 of which will belong to the taproom, with 20 ft ceilings which we plan on owning. It will be just my partner and I doing all the brewing and business related functions with some servers for peak hours. To start we’ll have 1, 20 and 2, 10 bbl fermenters as well as 1 20 bbl brite and 2 10bbl serving tanks. We’ll look to use a mobile canner in year three. No plans for using a distributor.
On-Site Unit Sales:
Day of Week ......M T W T F S S Day
1/2 keg inhouse ..- - - - 1 - - Units
1/6 keg inhouse ..- - - - 1 - - Units
Growler ..........- - 2 4 15 15 10 Units
12 - 16 Oz .......- - 25 50 125 150 100 Units
3, 4oz flights ...- - 25 50 125 150 100 Units
Distribution, Staffing, Equipment
Year 1 assumptions 9 sixtels and 3 halves per week
Year 2 assumptions 15 sixtels and 6 halves per week
Year 3 assumptions 20 sixtels, 9 halves, and 50 cases per week & hire sales associate, hire a driver, purchase another 20bbl fermenter and brite
Year 4 assumptions 30 sixtels, 15 halves, 100 cases per week & hire taproom manager, purchase 2 more 10bbl fermenters and brites
Year 5 assumptions 45 sixtels, 15 halves, 200 cases per week & hire another sales associate, purchase 2 more 20bbl fermenters
Production
Year 1 400 - 500 approximately 1, 10 bbl batches per week
Year 2 600 - 700 approximately 1.5, 10 bbl batches per week
Year 3 800 - 1000 approximately 2, 10 bbl batches per week
Year 4 1400 - 1600 approximately 3, 10 bbl batches per week
Year 5 1800 - 2100 approximately 4, 10 bbl batches per week
We’re looking into O’Neill’s Brewing Systems, CraftWerks, and Criveller. We’ve visited a brewery who recently installed O’Neill’s and they had positive things to say. Any advice would be much appreciated, thanks!
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