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Thread: Brand Valuation Formula when Selling Market Share to Distributor

  1. #1
    Join Date
    Dec 2004
    Posts
    4

    Brand Valuation Formula when Selling Market Share to Distributor

    We've been self distributing and are considering a distribution agreement. Can anyone shed some light on a comprehensive formula for establishing brand valuation?
    Thank you!

  2. #2
    Join Date
    May 2009
    Location
    Huntsville, AL
    Posts
    238
    $7-9 was a number I recall. This was years ago and likely irrelevant today. I'm sure the range will vary with your volume range. Today you have to be happy if they return a phone call. Sorry I'm not much help, but no one else was answering...

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