So I am looking for advice. We are expanding to a 5 bbl brewhouse from our previous tiny system and we are looking at what to do next. We essentially sell everything from our taproom now and have been since we opened about 8 months ago. We are looking at having excess beer now and want to sell it fresh. We are looking at potentially distributing more kegs than we do now (currently only a few a month leave the taproom). Previously we looked at the wholesale keg sales as a marketing expense. When we look at the cost of goods sold it is actually more than what we can sell a bbl of sixtels for wholesale. So for a brewery our size does it make sense to start sending out more kegs in an effort to get more people in our doors or do we try to bottle (we cant afford canning right now)? Or do we just stock more beer to sell it in house?
Thanks in advance.
Thanks in advance.
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