Risque Names and Branding
Very interested in these ideas. I would love to use pin up girls (from the 1950's and 60's style) artwork and double entendres for my little brewery-- but I wonder if it would defeat the purpose of trying to sell beer if consumers find labels and names hostile and offensive. I am hoping that being female owned brewery and employing females for design, marketing, accounting and even my lawyer would be like a bulletproof vest against "derogatory to females" and that hostile tag. Unfortunately or maybe luckily I am with females that like what I do so I am not sure if I have objective feedback.
I have taken beer appropriately labeled to parties and events and had a couple of complaints-- but most were from men or from females drinking the wine anyway. And the people complaining change their tone when they talk to me instead of just about my labels. But I don't know if you can launch into a discussion of why your label is not well legally pornographic and convert a customer at the same time.
Has anyone ever studied the marketing effect or have a experienced take on using risque advertising on the buyers of micro's and craft beer? I want to sell to an audience that understands the humor and appeal of sexual imagery and I would love to market a Dominitrix Imperial ! But in the end I just want to sell.
Very interested in these ideas. I would love to use pin up girls (from the 1950's and 60's style) artwork and double entendres for my little brewery-- but I wonder if it would defeat the purpose of trying to sell beer if consumers find labels and names hostile and offensive. I am hoping that being female owned brewery and employing females for design, marketing, accounting and even my lawyer would be like a bulletproof vest against "derogatory to females" and that hostile tag. Unfortunately or maybe luckily I am with females that like what I do so I am not sure if I have objective feedback.
I have taken beer appropriately labeled to parties and events and had a couple of complaints-- but most were from men or from females drinking the wine anyway. And the people complaining change their tone when they talk to me instead of just about my labels. But I don't know if you can launch into a discussion of why your label is not well legally pornographic and convert a customer at the same time.
Has anyone ever studied the marketing effect or have a experienced take on using risque advertising on the buyers of micro's and craft beer? I want to sell to an audience that understands the humor and appeal of sexual imagery and I would love to market a Dominitrix Imperial ! But in the end I just want to sell.
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