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32oz vs 64oz growler sales

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  • 32oz vs 64oz growler sales

    We're a small 7bbl brewpub currently stocking only 64oz glass growlers. We will soon be offering 32oz as well, and I am wondering how many 32oz size to stock up on. For those that have added 32oz to their lineup, what kind of sales ratio, 64 to 32, do you see?

    thanks,
    Dave
    Dave Cowie
    Three Forks Bakery & Brewing Company
    Nevada City, CA

  • #2
    I've only been open 2 months but I here is what I have seen. We have sold about the same amount of empty 32oz and 64oz growlers but have filled 64oz growlers about twice as much as 32oz. We are able to fill growlers from other brewery brands, by the way.
    Troy Robinson
    Quirk Brewing
    Walla Walla

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    • #3
      32 vs 64

      We sell 64s 2 to 1 vs 32s but have seen a decrease in that ratio over the last few years. (used to be 4/1)

      with stronger beers, folks are vying for the 32s. With our stainless growlers, the consensus from our clients
      is that the 32s get used more for other bevs, hot and cold, and don't sit on a shelf between fills,
      hence more value for guest for their purchase outlay.
      Cheers!

      Dave
      www.Brewsuit.com
      SUD-DIVISION OF:
      www.Distrimatics.com

      Please contact us through our site or PM

      SS Growler® Design is a LOGO Trademark
      of Distrimatics, USA™ Designs COPYRIGHT ©2017
      Distrimatics,USA™ All rights reserved.

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      • #4
        We sell 32oz only but fill all growlers. It's easily 10-1 32oz vs 64oz.

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        • #5
          our 64oz empty growler sales have all but died in fact I am not going to order any more but,the 32oz sales are strong
          Mike Eme
          Brewmaster

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          • #6
            We sell empty 64oz jugs 10 to 1 over 32oz
            We fill 64oz jugs 5 to 1 over 32oz
            Prost!
            Eric Brandjes
            Cole Street Brewery
            Enumclaw, WA

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