Having been in this business for over 15 years I have seen alot of changes. Every year our company as well as many others meet with each one of our distributors and discuss next years portfolio of beers and what our brewery has to offer and see what their forecasts and thoughts are for the upcoming year. One of the things that we have heard over the past several years is the end consumer is looking for variety and rotating flavors at there favorite pub and with that in mind we generally go out and have around 10 new beers each year along with our 4 flagship beers. We present our beers, they are interested smile and say looks great. But, then as the year moves on they for the most part are sticking with the 4 flagship beers and pick very little of the new beers that are offered.
To give more history we have a great relationship with all our distributors are sales are strong each year we have been open for over 5 years so we are not new and we are functioning well in the industry. Having given you some background I can pose the question, are the rest of you finding the same issue that they are getting there variety from all of the breweries and not choosing the "new" beers in favor of the well established flagships? In a couple of months we will start working on next years line up and we are considering doing a major change in our portfolio.
To give more history we have a great relationship with all our distributors are sales are strong each year we have been open for over 5 years so we are not new and we are functioning well in the industry. Having given you some background I can pose the question, are the rest of you finding the same issue that they are getting there variety from all of the breweries and not choosing the "new" beers in favor of the well established flagships? In a couple of months we will start working on next years line up and we are considering doing a major change in our portfolio.
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