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Thread: does adding crowlers (in addition to growlers) increase overall to-go sales?

  1. #1
    Join Date
    Dec 2012
    Location
    Incline Village, NV
    Posts
    45

    does adding crowlers (in addition to growlers) increase overall to-go sales?

    We do a pretty steady amount of growler sales in our taprooms. We're considering adding crowlers for some of their obvious benefits (take to the beach, recyclability, "cool factor", etc). We are fairly certain adding crowlers would reduce growler sales, but wondering if offering both growlers and crowlers could increase overall to-go sales? I'm curious what other breweries have experienced after starting with growlers, then adding crowlers along the way? Thanks in advance for the input!
    Kevin Drake
    Alibi Ale Works
    North Lake Tahoe

  2. #2
    Join Date
    Apr 2008
    Location
    Jacksonville Beach, Fl
    Posts
    146

    Crowler sales

    Quote Originally Posted by thedrake View Post
    We do a pretty steady amount of growler sales in our taprooms. We're considering adding crowlers for some of their obvious benefits (take to the beach, recyclability, "cool factor", etc). We are fairly certain adding crowlers would reduce growler sales, but wondering if offering both growlers and crowlers could increase overall to-go sales? I'm curious what other breweries have experienced after starting with growlers, then adding crowlers along the way? Thanks in advance for the input!
    After many years of both growlers and package sales out of our tap room we added a crowler a few months ago and to our surprise it did not impact either growler sales or package in any noticeable way. I think that at least in our case the customers that fill growlers or buy package buy that for a different reason than crowlers. Just my experience.
    Luch Scremin
    Engine 15 Brewing Co.
    luch at engine15 dot com

  3. #3
    Join Date
    Nov 2009
    Location
    Moab, Utah
    Posts
    612

    Crowler Machines

    Quote Originally Posted by thedrake View Post
    We do a pretty steady amount of growler sales in our taprooms. We're considering adding crowlers for some of their obvious benefits (take to the beach, recyclability, "cool factor", etc). We are fairly certain adding crowlers would reduce growler sales, but wondering if offering both growlers and crowlers could increase overall to-go sales? I'm curious what other breweries have experienced after starting with growlers, then adding crowlers along the way? Thanks in advance for the input!
    You may want to consider that Crowler Machines are a high maintenance affair, especially if they are not kept clean by the bar staff.
    They do develop problems that can amount to leaking seams if not properly taken care of " ALL THE TIME."
    Our reliance on all these " gadgets " needs to be given serious pause.
    There is something to be said for simplicity.
    Warren Turner
    Industrial Engineering Technician
    HVACR-Electrical Systems Specialist
    Moab Brewery
    " No Cell Phone Zone."

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