Hello All.
We are located in New York City and plan to produce a heavily-promoted, locally-themed
"New York Pale Ale". Our marketing plan includes a sophisticated social media campaign as well
as old school "smashmouth", boots-on the ground street teams and mucho swag. We are able
to expend significant resources on both of these elements for rapid market penetration.
Questions:
1. Are there industry-accepted ways for the distributor to contribute to the marketing cost on a consistent basis if
the sales go exceptionally well (3,000-4,000 cases/month by the end of the year one)
2.How does it work if we get into large local/regional chains with no involvement whatsoever by the
distributor? We would invoice and deliver directly to those customers. Is some sort of hybrid arrangement possible?
3. We see our beer at a $10 supermarket price-point for a six pack. Given that, what would the distributor need to
buy it for...ballpark?
Thanks to all
We are located in New York City and plan to produce a heavily-promoted, locally-themed
"New York Pale Ale". Our marketing plan includes a sophisticated social media campaign as well
as old school "smashmouth", boots-on the ground street teams and mucho swag. We are able
to expend significant resources on both of these elements for rapid market penetration.
Questions:
1. Are there industry-accepted ways for the distributor to contribute to the marketing cost on a consistent basis if
the sales go exceptionally well (3,000-4,000 cases/month by the end of the year one)
2.How does it work if we get into large local/regional chains with no involvement whatsoever by the
distributor? We would invoice and deliver directly to those customers. Is some sort of hybrid arrangement possible?
3. We see our beer at a $10 supermarket price-point for a six pack. Given that, what would the distributor need to
buy it for...ballpark?
Thanks to all
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