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Thread: Corn Syrup - Bud Lite - and Super Bowl Ads

  1. #1
    Join Date
    Sep 2002
    Location
    San Francisco, CA
    Posts
    1,630

    Corn Syrup - Bud Lite - and Super Bowl Ads

    Bud Lite goes directly at Miller and Coors for using corn syrup in Super Bowl ads. Do you think the consumer cares?

  2. #2
    Join Date
    Jun 2010
    Posts
    355
    The beer pie is shrinking to wine and spirits. Any negative ads are not helpful to revert the trend.

    Consumers are told that beer contain undesirable ingredients.

    We all lose.

  3. #3
    Join Date
    Nov 2002
    Location
    Polson, Montana, USA
    Posts
    1,280
    I do think the consumer cares. Perhaps not the macro-beer consumer so much.
    I make craft sodas as well as beers and promoting the ingredients (“made with real brown and white cane sugars, no HFCS!”) has always been a part of my pitch. When brewhouse tours are given and the process is explained to patrons, how many of us make a point to explain the high-quality grains and unique hops we use?
    The fact that we, as craft brewers, use these ingredients is one of the biggest things that separates our products from MillerCoorsABInBevEtc.

    Prost!
    Dave
    Glacier Brewing Company
    406-883-2595
    glacierbrewing@bresnan.net

    "who said what now?"

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