Bud Lite goes directly at Miller and Coors for using corn syrup in Super Bowl ads. Do you think the consumer cares?
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Corn Syrup - Bud Lite - and Super Bowl Ads
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I do think the consumer cares. Perhaps not the macro-beer consumer so much.
I make craft sodas as well as beers and promoting the ingredients (“made with real brown and white cane sugars, no HFCS!”) has always been a part of my pitch. When brewhouse tours are given and the process is explained to patrons, how many of us make a point to explain the high-quality grains and unique hops we use?
The fact that we, as craft brewers, use these ingredients is one of the biggest things that separates our products from MillerCoorsABInBevEtc.
Prost!
DaveGlacier Brewing Company
406-883-2595
info@glacierbrewing.com
"who said what now?"
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