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Thread: Sales rep. - big boss brewing (raleigh,nc)

  1. #1
    Join Date
    Jan 2008

    Sales rep. - big boss brewing (raleigh,nc)


    We are looking for outgoing, energetic, gregarious, problem solver who can help build the sales of an established local craft brewery in Raleigh, NC. Needs to be detail oriented and be able to multitask. Love of beer and knowledge is a must! Must have brewery or distributor beer sales experience.

    This position implements on premise strategy against a specific list of targeted accounts within a marketplace for the portfolio. Charged with increasing the availability and visibility of craft brewery's brands, through obtaining specific objectives within each account, the Sales Representative is expected to grow volume, presence and influence in the on and off premise trade. A brewery field sales representative will spend 85% of their time out in the market, and be the authority on product knowledge, brand positioning and programming in the marketplace. The role will be responsible for bringing the brand strategy to life at the point of connection with the consumer while being open to travel if needed for the next business opportunity.

    Visibility in the Trade
    • Make monthly account development calls on the assigned on-premise and off-premise accounts in assigned geography.
    • Secure specific tactical (visibility and availability) objectives to move account base from “non-buying” to “buying” as measured by Merchandising Standards.
    • Visibility---Merchandise account base by securing point of sale placement to maximize brand awareness and product sales (per established merchandising standards).
    • Availability—Gain new points of product distribution for brewery both draft and bottle placement.
    • Maintain and develop relationships with key staff, management and owners at key on–premise and off-premise accounts
    • Work within the assigned promotion budget maximizing promotional activity

    Influence at Wholesaler
    • Develop and maintain strong, positive relationships with distributor sales personnel.
    • Work with wholesaler personnel to drive business targets while enlisting them to work on our behalf when on their own in accounts.
    • Establish self as the role model and mentor to the wholesaler for on premise standards
    • Make Weekly and Monthly communications to assigned wholesaler network.

    Brand Authority and Ambassador
    • Executing weekly on-premise and off-premise promotions and periodic special events that generate brand awareness and consumer sampling, as well as new distribution at target accounts (based on ABP).
    • Execute promotional and special event activity.
    • Execute periodic special events, festivals, and marketing programs to enhance the image and reputation of the brand in the market place, including, but not limited to:
    • Corresponding with potential and actual event coordinators
    • Set-up and breakdown events including all event equipment and display materials.
    • Attend events as a representative of craft brewery.
    • With the guidance of craft brewery and the wholesaler develop the optimal approach for assigned area of responsibility, which will include:
    • Aggressively pursue new draft distribution.
    • Increase sales per account
    • Improve impact and placement of POS

    • Conduct a set number of account calls per month
    • Perform a set number of promotions per month (includes on-premise bar promotions and off-premise promotions, beer festivals, special events, samplings, etc.)
    • Secure a set number of draft lines and bottle placements within the account base
    • Secure placement of a set number of point of sale material within the account base
    • Grow account base total volume at a targeted amount
    • Conduct a set number of wholesaler meetings/trainings on a monthly basis

    Education: High School Diploma is required
    Technical competencies (job related):
    • Microsoft Excel and Intermediate PowerPoint working knowledge required
    • Presentation skills including the ability to conduct creative and informative presentations for both on premise activities, off-premise activities as well as wholesalers and retailers
    • Excellent business analytical skills
    • Sales management
    • Knowledge of company, state, federal regulations and franchise laws
    • Keen knowledge of US beer business and its practices
    • Action oriented
    • Organizational and administrative skills
    • Strong interpersonal and negotiating skills

    • Must have brewery or distributor beer sales experience
    • Must be able to travel based on the business needs and opportunities
    • Must be a minimum of 21 years of age
    • Must hold a valid driver’s license without any alcohol related offenses
    • Must be able to drive long distances regularly
    • Lifts 35 lb. Cases, 165 lb. kegs and various point-of-sale boxes on a regular basis
    • Must be able to work outside of regular business hours which will include nights and weekends

    Please submit resume for consideration.

    Last edited by Bigboss; 02-14-2019 at 05:59 AM. Reason: Updated description and link

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