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Thread: Marketing Manager- Listermann Brewing Company

  1. #1
    Join Date
    Apr 2013
    Location
    Cincinnati, OH
    Posts
    5

    Marketing Manager- Listermann Brewing Company

    Listermann Brewing Company is an employee owned, leading micro brewery and homebrew store in Cincinnati, Ohio. We are seeking a marketing manager to help grow our brand as we look toward expansion in the Cincinnati area. We’re 28 years old as a business and almost 11 years old as a brewery. We pride ourselves on quality and innovation.

    Application letters should include why you are a good fit for this position at Listermann and why Listermann is a good fit for you. Resumes without a thoughtful cover letter will not be considered.

    Overall Strategy

    • Partner with our exterior creative team to develop engaging storytelling and creative assets across the marketing mix including digital, media, packaging, merchandise, etc.
    • Oversee all marketing related activity, including overall brand positioning, messaging, and engagement.
    • Establish the strategic marketing plan for all product development and promotional campaigns to increase awareness of Listermann products, create brand loyalty and generate sales.
    • Support and interface with printing companies and graphic designers to produce creative elements such as new packaging, point-of-sale materials, signage, print and online advertising, brochures, clothing, brewery souvenirs, and other marketing support materials.
    • Create and maintain strategic partnerships throughout all the communities that we serve.
    • Develop relationships with local and national media and be comfortable preparing and writing articles and press releases.
    • Creation and management of a marketing budget.
    • Coordination of Chickow! League programming, web sales, and order fulfillment with a goal of year over year growth.

    Beer Events

    • Responsible for creative idea generation and planning of organized events at our current location and potential future locations that appropriately reflect the Listermann brand and personality
    • Primary promoter of location events with focus on engaging our fans and community as well as targeting potential future customers.

    Retail and Merchandise Management

    • Work with the team to manage a merchandise program that accurately reflects Listermann Brewing and meets the needs of our guests and staff
    • Responsible for working with various merchandise providers on orders, pricing, etc.

    Website and Online Store

    • Work with Graphics team to keep our website information up to date
    • Responsible for ensuring that the online store is up to date and orders fulfilled for the brewery/tap room.

    Communications Planning

    • Long- and short-term scheduling of content
    • Lead development of communications calendar

    Requirements:

    • Bachelor’s degree in Marketing, Communications or Business preferred.
    • A minimum of 4+ years working experience in a marketing role, preferably in the beverage industry, including two or more years with brand strategy experience.
    • Passion for craft beer and the ever-changing beer market and marketing strategies.
    • Excellent communication and interpersonal skills.
    • Ability to work evenings and weekends when needed for events.
    • The desire to learn and work in a fast-paced, growing company
    • Ability to think outside the box and propose new ideas
    • Proficiency in Google Drive and Microsoft Office
    • Experience with Photoshop, Illustrator and Word Press a plus

    All applicants must include a cover letter and resume.

    We offer competitive compensation, paid time off, health, dental, 401 k match and of course free beer!

    Email resume and cover letter to jason@listermannbrewing.com
    Last edited by Listermann; 04-15-2019 at 01:17 PM.

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