Hello,
I am the brewer at a new 2bbl brewery in my area. I won't bore you with all of the details unless warranted but the main issue is this; We have been open for three months now and while we are typically busy on friday and saturday nights, tuesday through thursday has been typically very slow....like sometimes 3 patrons slow. The owner is pushing to have more of our beer pushed out to accounts, while I suggest we focus on getting butts in seats in the taproom. Even though I pointed out that taproom beer sales provide way more profit per keg than a wholesale sale, he still wants to focus on local distribution saying "it gets our name out there and will bring people in", even though we really don't have the capacity (keg constraints and that's another story) for much more distribution than we already do (3 accounts so far).
Am I wrong for wanting to get the taproom going reasonably well before pushing more beer out to local bars? I am only able to brew part time as I have a separate full time job (and he can't afford to pay me as a full time brewer) and it has been working to keep up with demand ...so far. I also do all of the cleaning; FV's,brites, kettles, kegs etc.
I am the brewer at a new 2bbl brewery in my area. I won't bore you with all of the details unless warranted but the main issue is this; We have been open for three months now and while we are typically busy on friday and saturday nights, tuesday through thursday has been typically very slow....like sometimes 3 patrons slow. The owner is pushing to have more of our beer pushed out to accounts, while I suggest we focus on getting butts in seats in the taproom. Even though I pointed out that taproom beer sales provide way more profit per keg than a wholesale sale, he still wants to focus on local distribution saying "it gets our name out there and will bring people in", even though we really don't have the capacity (keg constraints and that's another story) for much more distribution than we already do (3 accounts so far).
Am I wrong for wanting to get the taproom going reasonably well before pushing more beer out to local bars? I am only able to brew part time as I have a separate full time job (and he can't afford to pay me as a full time brewer) and it has been working to keep up with demand ...so far. I also do all of the cleaning; FV's,brites, kettles, kegs etc.
Comment