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Field Marketing Ambassador for Buffalo, NY Area - Southern Tier Brewing Co.
Field Marketing Ambassador
TO APPLY, VISIT: https://recruiting.ultipro.com/ART10...e-b195a0519cb3
Here’s your opportunity to join a growing organization committed to revolutionizing the craft industry.
Artisanal Brewing Ventures (ABV) is a top 10 regional craft adult beverage company in the United States, and is the parent company of five successful brands; Victory Brewing, established in 1996 in Downingtown, Pennsylvania, Southern Tier Brewing, established in 2002 in Lakewood, NY, Southern Tier Distilling, established in 2015 in Lakewood, NY, Sixpoint Brewing, established in 2004 in Brooklyn, NY, & Bold Rock Cider, established in 2012 in Nellysford, VA.
Headquartered at our 28,000 sq. ft. innovation brewery and taproom in the South End area of Charlotte, NC, ABV is a partnership platform that supports like-minded, craft beverage companies while allowing them to continue to thrive through these tougher times in the craft business. We bring together partner companies to provide them the resources to compete against the bigger players in the industry but also allow them to maintain their culture and brand authenticity. ABV supports our partner brands through managing the “back office” work so the production team can focus on making great tasting, innovative, quality craft beverages.
We are looking for world class candidates who share in our vision towards becoming a world class organization.
Position Summary
The Field Marketing Ambassador is responsible for executing field marketing events and activations (brand owned and operated events, festivals, community events, mobile happy hours, etc.) through the ABV mobile marketing program.
Reports to: Field Marketing Manager
Key Responsibilities
Key Competencies
Position Requirements
Disclaimer
This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.
Artisanal Brewing Ventures is an Equal Opportunity Employer
TO APPLY, VISIT: https://recruiting.ultipro.com/ART10...e-b195a0519cb3
Here’s your opportunity to join a growing organization committed to revolutionizing the craft industry.
Artisanal Brewing Ventures (ABV) is a top 10 regional craft adult beverage company in the United States, and is the parent company of five successful brands; Victory Brewing, established in 1996 in Downingtown, Pennsylvania, Southern Tier Brewing, established in 2002 in Lakewood, NY, Southern Tier Distilling, established in 2015 in Lakewood, NY, Sixpoint Brewing, established in 2004 in Brooklyn, NY, & Bold Rock Cider, established in 2012 in Nellysford, VA.
Headquartered at our 28,000 sq. ft. innovation brewery and taproom in the South End area of Charlotte, NC, ABV is a partnership platform that supports like-minded, craft beverage companies while allowing them to continue to thrive through these tougher times in the craft business. We bring together partner companies to provide them the resources to compete against the bigger players in the industry but also allow them to maintain their culture and brand authenticity. ABV supports our partner brands through managing the “back office” work so the production team can focus on making great tasting, innovative, quality craft beverages.
We are looking for world class candidates who share in our vision towards becoming a world class organization.
Position Summary
The Field Marketing Ambassador is responsible for executing field marketing events and activations (brand owned and operated events, festivals, community events, mobile happy hours, etc.) through the ABV mobile marketing program.
Reports to: Field Marketing Manager
Key Responsibilities
- Leading event execution against the event calendar as outlined by the Field Marketing Manager.
- Curating branded consumer experience at events, driving engagement with activation tactics.
- Sampling and education, drive trial of core brands and new innovations as outlined by event goals while educating consumers on the brands and products to create emotional connection with attendees.
- Responsible for driving mobile marketing vehicles between markets/events.
- Partnering with sales team to execute events, coordinating sample pick-up, setting up brand experience at events and clean-up post event.
- Managing internal or externally sourced staff to support event execution.
- Collection of photos and consumer feedback to create social content around events and continue engagement post event.
- Data collection, event tracking against key KPIs to determine success and guide future activations.
Key Competencies
- Positive and High Energy Attitude – Demonstrates an engaging and upbeat demeanor to create positive interactions with consumers and key partners.
- People Agility – Uses a high interpersonal effectiveness and effective written and verbal communication, along with a consistent and positive energy, to gain trust and support across the team.
- Motivation & Tenacity – Self-starter who knows how to prioritize multiple projects to get things done at a high level.
- Results Orientation – Displays drive and initiative and focused on delivering the desired outcomes, but getting there through teamwork, collaboration, and aligning to ABV values.
Position Requirements
- Bachelor’s degree preferred
- Approximately 1 year of related/relevant experience required
- Travel 80% of the time to surrounding areas for events & festivals
- Candidate should be able and willing to lift at least 31.5 lbs. from ground level to a shelf 50 inches from the floor
- Must have valid driver’s license and clean record
- Proficient in Excel & PowerPoint
- Beer/Adult Beverage experience is not a requirement
Disclaimer
This Job Description is only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties.
Artisanal Brewing Ventures is an Equal Opportunity Employer