BrewinLou,
Great reply. To respond to your questions-The American drinking public that we sell our beers to are the same individuals that also opt to buy imported beers. So what we get are beer drinking people that have a more refined palate to a diverse range of beers of the same style that may or may not perceive a flavor flaw in any given beer they drink often. This diversity of beers being consumed by them may be produced by stainless steel, copper, stone and even wooden vessels. Now that flaw may be a technical flaw of the beer brewed or could be a flavor flaw by trade abuse. However, the flavor flaw that I am writing about is technical. I write technical flaw due to where I am finding these beers- on location as to where it is brewed. Now the issue for the drinking public is not wether or not it is technically perfect beer but for us to make our beers as technically perfect as we can. What makes a mainstream style Pale Ale stand out against all other mainstream pale ales? Technical perfection. Uniqueness is not devoid of technical perfection. I am not implying that your beers be brewed in specific style guidelines or some other requirements but only to be brewed atleast to easily identify that this beer is such and such style and this beer belongs in such and such style, there is nothing boreing about that.
As for my ability to point out the problems I can only write about this matter from my brewing experience, my defined palate to trouble shooting beers and raw ingredients and my knowledge of yeast functions. It simply boils down to experience and the quest for understanding the science behind the brew. An example that comes to mind is: A great chef can readily identify most ingredients used in a specific plate by taste alone. Skill and experience would give him the knowledge to identify a problem in the plate presented, should there be one, and acting on his experience should come to a solution to rectify that problem. In my case I could identify the problem and have drawn a solution but needed to find a possible case study that supported my theory. I have done so since others before me have come to discover similar problems and then published a solution.
The use of multiple strains (4-6 strains) of yeast can be managed, should any given company choose to do so. It may be more time consuming but you do not have to deal with all of these yeast every day. Using multiple strains would bring great improvement to all of the beers brewed under one company's branding therefore earning greater reputation for that company as their beers would go from satisfaction to exellence.
Great reply. To respond to your questions-The American drinking public that we sell our beers to are the same individuals that also opt to buy imported beers. So what we get are beer drinking people that have a more refined palate to a diverse range of beers of the same style that may or may not perceive a flavor flaw in any given beer they drink often. This diversity of beers being consumed by them may be produced by stainless steel, copper, stone and even wooden vessels. Now that flaw may be a technical flaw of the beer brewed or could be a flavor flaw by trade abuse. However, the flavor flaw that I am writing about is technical. I write technical flaw due to where I am finding these beers- on location as to where it is brewed. Now the issue for the drinking public is not wether or not it is technically perfect beer but for us to make our beers as technically perfect as we can. What makes a mainstream style Pale Ale stand out against all other mainstream pale ales? Technical perfection. Uniqueness is not devoid of technical perfection. I am not implying that your beers be brewed in specific style guidelines or some other requirements but only to be brewed atleast to easily identify that this beer is such and such style and this beer belongs in such and such style, there is nothing boreing about that.
As for my ability to point out the problems I can only write about this matter from my brewing experience, my defined palate to trouble shooting beers and raw ingredients and my knowledge of yeast functions. It simply boils down to experience and the quest for understanding the science behind the brew. An example that comes to mind is: A great chef can readily identify most ingredients used in a specific plate by taste alone. Skill and experience would give him the knowledge to identify a problem in the plate presented, should there be one, and acting on his experience should come to a solution to rectify that problem. In my case I could identify the problem and have drawn a solution but needed to find a possible case study that supported my theory. I have done so since others before me have come to discover similar problems and then published a solution.
The use of multiple strains (4-6 strains) of yeast can be managed, should any given company choose to do so. It may be more time consuming but you do not have to deal with all of these yeast every day. Using multiple strains would bring great improvement to all of the beers brewed under one company's branding therefore earning greater reputation for that company as their beers would go from satisfaction to exellence.
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