I've found that distributors often have an initially negative reaction to new craft brew labels. Is this common?
What advice for new (or existing) craft brews trying to penetrate good distributors?
This seems like a significant barrier to expanding the craft brew market. I would be interested to know if those with more experience concur or not, and their insights.
Thanks,
Jim
What advice for new (or existing) craft brews trying to penetrate good distributors?
This seems like a significant barrier to expanding the craft brew market. I would be interested to know if those with more experience concur or not, and their insights.
Thanks,
Jim
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