Besides being a huge craft beer fan, I am heavily involved in stock car racing I am posting here as something for the micro breweries and larger brew pubs to consider. I have been involved in stock car racing for over 10 years and have driven for 4 years. Being out of racing for the past 2 years leaves me with a desire to get back in the sport. IMR Motorsports is looking for sponsorship/advertising for our motorsports program. Before you stop reading, this is not million dollar sponsorships we are talking about here. There are several different racing series’, in several different locations we are considering. I am going to list some of them below and if the area of coverage meets your distribution area (or your target/future distribution area), maybe we should talk further about potentially working together to further market your brand to the racing fans.
I do not have to go into how well beer markets to the racing community. Bud, Miller and Coors wouldn’t throw 10-20 million a year just in Nascar Nextel Cup racing if there wasn’t a return.
Regions being considered:
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1. Northeast: via the Nascar Busch North Series
Schedule:
04/25 Lee USA Speedway, Lee NH
05/22 Thompson Speedway, Thompson CT
06/12 Seekonk Speedway, Seekonk MA
6/18 Stafford Motor Speedway, Stafford Springs CT
06/26 Holland Speedway, Holland NY
7/10 Lake Erie Speedway, Lake Erie, PA
07/17 Waterford Speedbowl, Waterford CT
07/24 New Hampshire International Speedway, Loudon NH
07/31 Adirondack International Speedway, Beaver Falls, NY
08/21 Beech Ridge Motor Speedway, Scarborough ME
09/18 New Hampshire International Speedway, Loudon NH
09/24 Dover International Speedway, Dover DE
10/02 Wall Township Speedway, Wall NJ
Positives: associated with Nascar, runs in conjunction with several Nascar Craftsman Truck and Busch (South) Series races.
Negatives: Very little television exposure
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2. Mid Atantic/Mid America: via USAR Hooters ProCup Series
Schedule:
4/17 South Boston Speedway, South Boston, VA
5/1 Lonesome Pine Speedway, Coeburn, VA
5/16 Indianapolis Raceway Park, Indianapolis, IN
5/29 Jennerstown Speedway, Jennerstown, PA
6/12 Salem Speedway, Salem, IN
6/19 Lake Erie Speedway, Erie, PA
7/2 Kil-Kare Speedway, Xenia, OH
7/17 New River Valley, Speedway, Radford, VA
7/31 Mansfield Speedway, Mansfield, OH
8/14 South Boston Speedway, South Boston, VA
8/21 Illiana Motor Speedway, Schererville, IN
8/25 Bristol Motor Speedway, Bristol, TN
9/10 Adirondack International Speedway, Beaver Falls, NY
9/25 Jennerstown Speedway, Jennerstown, PA
10/9 Mansfield Motorsports Park, Mansfield, OH
10/23 Myrtle Beach Speedway, Myrtle Beach, SC
11/7 New River Valley Speedway, Radford, VA
11/27 USA International Speedway, Lakeland, FL
Positives: All races TELEVISED 3 TIMES each on Speed Channel – tons of exposure for the dollar.
Negatives: Not associated with one of the large racing sanctioning bodies, but USAR is getting bigger every year.
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3. Mid America/South: via American Speed Association (ASA) touring Late Models and National Stock Car Tour. ASA has been around since 1968 and some of the top Nascar drivers came out of this series. Drivers like Rusty Wallace, Mark Martin and Matt Kenseth. This is the 1st year that they will also have a touring Late Model division. Our intentions would be to run the entire Late Model tour and several National Tour events.
Schedule:
5/8 Madison International Speedway Oregon, WI
5/16 Baer Field Speedway Ft. Wayne, IN
5/29 Lake Erie Speedway Erie, PA (LM & National Tour)
6/5 Mansfield Motorsports Speedway Mansfield, OH (LM & National Tour)
6/12 Berlin Raceway Marne, MI
6/19 Grundy County Speedway Morris, IL
6/27 Tri-City Motor Speedway Auburn, MI
7/17 Shady Bowl Speedway DeGraff, OH
7/31 Indianapolis Raceway Park Clermont, IN
8/14 Jennerstown Speedway Jennerstown, PA (National Tour)
8/28 Sandusky Speedway Sandusky, OH
9/4 Hawkeye Downs Speedway Cedar Rapids, IA
9/6 Elko Speedway Elko, MN (possible – National Tour)
9/12 Tri-City Motor Speedway Auburn, MI
9/18 Kentucky Motor Speedway Sparta, KY (National Tour)
9/26 Rockford Speedway Rockford, IL
10/14 Lowe’s Motor Speedway Charlotte, NC (National Tour)
Positives: Association with ASA and the National Tour events are on Speed Channel.
Negatives: ASA Late Models are not as high a class as the National Tour or the other series’ mentioned.
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If any of these markets fit where your distribution is or is going to expand to, let’s talk. This can be extremely cost effective and we can tailor make a program that will fit your needs and get the most out of your advertising dollar.
I have population numbers and closest major city information, plus anything else you might want to know about the different series’ and the races.
Look forward to speaking with some of you.
Regards,
Ian
Email: ian.marvuglio@verizon.net
Phone: 718.621.2566
I do not have to go into how well beer markets to the racing community. Bud, Miller and Coors wouldn’t throw 10-20 million a year just in Nascar Nextel Cup racing if there wasn’t a return.
Regions being considered:
----------
1. Northeast: via the Nascar Busch North Series
Schedule:
04/25 Lee USA Speedway, Lee NH
05/22 Thompson Speedway, Thompson CT
06/12 Seekonk Speedway, Seekonk MA
6/18 Stafford Motor Speedway, Stafford Springs CT
06/26 Holland Speedway, Holland NY
7/10 Lake Erie Speedway, Lake Erie, PA
07/17 Waterford Speedbowl, Waterford CT
07/24 New Hampshire International Speedway, Loudon NH
07/31 Adirondack International Speedway, Beaver Falls, NY
08/21 Beech Ridge Motor Speedway, Scarborough ME
09/18 New Hampshire International Speedway, Loudon NH
09/24 Dover International Speedway, Dover DE
10/02 Wall Township Speedway, Wall NJ
Positives: associated with Nascar, runs in conjunction with several Nascar Craftsman Truck and Busch (South) Series races.
Negatives: Very little television exposure
----------
2. Mid Atantic/Mid America: via USAR Hooters ProCup Series
Schedule:
4/17 South Boston Speedway, South Boston, VA
5/1 Lonesome Pine Speedway, Coeburn, VA
5/16 Indianapolis Raceway Park, Indianapolis, IN
5/29 Jennerstown Speedway, Jennerstown, PA
6/12 Salem Speedway, Salem, IN
6/19 Lake Erie Speedway, Erie, PA
7/2 Kil-Kare Speedway, Xenia, OH
7/17 New River Valley, Speedway, Radford, VA
7/31 Mansfield Speedway, Mansfield, OH
8/14 South Boston Speedway, South Boston, VA
8/21 Illiana Motor Speedway, Schererville, IN
8/25 Bristol Motor Speedway, Bristol, TN
9/10 Adirondack International Speedway, Beaver Falls, NY
9/25 Jennerstown Speedway, Jennerstown, PA
10/9 Mansfield Motorsports Park, Mansfield, OH
10/23 Myrtle Beach Speedway, Myrtle Beach, SC
11/7 New River Valley Speedway, Radford, VA
11/27 USA International Speedway, Lakeland, FL
Positives: All races TELEVISED 3 TIMES each on Speed Channel – tons of exposure for the dollar.
Negatives: Not associated with one of the large racing sanctioning bodies, but USAR is getting bigger every year.
----------
3. Mid America/South: via American Speed Association (ASA) touring Late Models and National Stock Car Tour. ASA has been around since 1968 and some of the top Nascar drivers came out of this series. Drivers like Rusty Wallace, Mark Martin and Matt Kenseth. This is the 1st year that they will also have a touring Late Model division. Our intentions would be to run the entire Late Model tour and several National Tour events.
Schedule:
5/8 Madison International Speedway Oregon, WI
5/16 Baer Field Speedway Ft. Wayne, IN
5/29 Lake Erie Speedway Erie, PA (LM & National Tour)
6/5 Mansfield Motorsports Speedway Mansfield, OH (LM & National Tour)
6/12 Berlin Raceway Marne, MI
6/19 Grundy County Speedway Morris, IL
6/27 Tri-City Motor Speedway Auburn, MI
7/17 Shady Bowl Speedway DeGraff, OH
7/31 Indianapolis Raceway Park Clermont, IN
8/14 Jennerstown Speedway Jennerstown, PA (National Tour)
8/28 Sandusky Speedway Sandusky, OH
9/4 Hawkeye Downs Speedway Cedar Rapids, IA
9/6 Elko Speedway Elko, MN (possible – National Tour)
9/12 Tri-City Motor Speedway Auburn, MI
9/18 Kentucky Motor Speedway Sparta, KY (National Tour)
9/26 Rockford Speedway Rockford, IL
10/14 Lowe’s Motor Speedway Charlotte, NC (National Tour)
Positives: Association with ASA and the National Tour events are on Speed Channel.
Negatives: ASA Late Models are not as high a class as the National Tour or the other series’ mentioned.
-----------
If any of these markets fit where your distribution is or is going to expand to, let’s talk. This can be extremely cost effective and we can tailor make a program that will fit your needs and get the most out of your advertising dollar.
I have population numbers and closest major city information, plus anything else you might want to know about the different series’ and the races.
Look forward to speaking with some of you.
Regards,
Ian
Email: ian.marvuglio@verizon.net
Phone: 718.621.2566
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