This is kind of a piggy-back on another thread posted recently... but the question was more about cost in the other than a general question about location and new nano/micro-brewery startups.
The old adage for retail businesses in general is that location is key. This generally means popular (e.g. downtown), high traffic areas are critical (or at the very least... exceptionally helpful) when it comes to finding a space to operate in.
However, someone else mentioned (here) that for the brewing industry, customers will seek out your product (assuming it's good anyway) and that depending on what you're going for as a proprietor, a more industrial type feel in a grittier part of town might actually be an attractant for customers.
I was just seeking some feedback on this. We're currently looking for locations for a nano and tasting room (pint and growler sales), and while we originally wanted a space in a warehouse in an industrial section, we've actually been focusing on more retail oriented spaces in the popular downtown area of the city. Obviously, though, these spaces are more expensive and if it will actually serve our purpose better to go back to plan A, I'd certainly be pleased as this fits with our original concept much more closely.
The old adage for retail businesses in general is that location is key. This generally means popular (e.g. downtown), high traffic areas are critical (or at the very least... exceptionally helpful) when it comes to finding a space to operate in.
However, someone else mentioned (here) that for the brewing industry, customers will seek out your product (assuming it's good anyway) and that depending on what you're going for as a proprietor, a more industrial type feel in a grittier part of town might actually be an attractant for customers.
I was just seeking some feedback on this. We're currently looking for locations for a nano and tasting room (pint and growler sales), and while we originally wanted a space in a warehouse in an industrial section, we've actually been focusing on more retail oriented spaces in the popular downtown area of the city. Obviously, though, these spaces are more expensive and if it will actually serve our purpose better to go back to plan A, I'd certainly be pleased as this fits with our original concept much more closely.
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