Given the popularity of strong abv and 'extreme' beers it seems to me there's quite a range in price to wholesalers or retail accounts in the craft beer arena. Maybe more variation/broader range than ever before.
I started thinking about this b/c my distributor keeps saying 'but sierra nevada is only $45 for 1/6 bbl!'. He thinks we should charge the same since we're in the same league, I guess
So I'm basing my question on the assumption that the 'low end' for wholesale craft beer 1/6 bbls is maybe $40. What is the high end/what is the range? From my investigations it seems that 1/6s go for up to 100 bones wholesale depending on style/class. This assumes no self-distribution I suppose.
I guess the market will bear this? Are most startups like us competing pricewise w/ the 'large' craft breweries? Is there a 'farmers market' thing going on here where people will pay more for fresh, local products?
Thanks for your thoughts/knowledge
I started thinking about this b/c my distributor keeps saying 'but sierra nevada is only $45 for 1/6 bbl!'. He thinks we should charge the same since we're in the same league, I guess
So I'm basing my question on the assumption that the 'low end' for wholesale craft beer 1/6 bbls is maybe $40. What is the high end/what is the range? From my investigations it seems that 1/6s go for up to 100 bones wholesale depending on style/class. This assumes no self-distribution I suppose.
I guess the market will bear this? Are most startups like us competing pricewise w/ the 'large' craft breweries? Is there a 'farmers market' thing going on here where people will pay more for fresh, local products?
Thanks for your thoughts/knowledge
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